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How to Perform a Mid-Year Marketing Review

In Advertising, blog, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, Measurement, strategic planning, Uncategorized by getpushingLeave a Comment

If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take a moment this month to perform a mid-year marketing review. …

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Five Things your SEO Strategy is Probably Missing

In Advertising, blog, design, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, SEO, strategy, web design, Website Analytics, Website Development by getpushingLeave a Comment

SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …

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How to Use Push Marketing Effectively

In Advertising, blog, digital advertising, digital marketing, Email Marketing, Featured News, Internet Marketing, marketing, marketing mix, SEO, social media, strategy, tips by getpushing2 Comments

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …

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Three Tips for Defining your SEO Strategy

In Advertising, blog, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, SEO, tips, web design, Website Analytics, Website Development by getpushingLeave a Comment

Search engine optimization (SEO) is the practice of refining and enhancing your web content to improve your website traffic quality and quantity. Similar to most digital tools and platforms, an SEO strategy relies on an ever-changing landscape of automation and scripts designed to improve the user experience over time. Are your eyes already glazing over? Take a deep breath and …

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Best Brand Voices on Social Media (According to PTE)

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, facebook, Featured News, Instagram, linked in, LinkedIn, marketing, networking, social media, twitter by getpushing

Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …

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3 Questions to Ask Your Content Development Team

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, Featured News, Internet Marketing, marketing, Measurement, Mobile Marketing, public relations, social media by getpushing

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …

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3 Steps to Defining and Finding your Target Audience

In Advertising, blog, digital marketing, Featured News, Internet Marketing, marketing, social media, strategic planning, strategy by getpushing

Before you craft a messaging strategy, you have to know who you’re talking to. This is why defining your target audience(s) is a crucial first step to every marketing plan. Once the audience is defined, you can better define your message strategy and the avenues used to reach these individuals – based specifically on their preferences and behaviors. Following this …

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Our Team’s Favorite Big Game Commercials of 2021

In Advertising by getpushing

Besides enjoying “the big game” with the dominating team obviously being the Patriots, we mean the Buccaneers (wink, wink to all you Tom Brady fans); the commercials were difficult to judge this year. Many previous big-time advertisers, such as Coca-Cola, Pepsi, and Hyundai, opted not to spend the resources on a big game commercial amid the pandemic uncertainties. Budweiser, typically …

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3 Reasons to Advertise During Slow Times

In Advertising, blog, Communication, COVID-19, digital advertising, Featured News, Sales, southwest florida, strategic planning by getpushing

Amid the COVID-19 pandemic large global brands and small, local businesses alike have temporarily paused advertising campaigns. In fact, according to the Interactive Advertising Bureau, 74% of media buyers, planners, and brands indicated that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis, which is why you should advertise during slow times. This is understandable, …

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Digital Ad Trends 2016-2019

In Advertising, blog, digital advertising, digital marketing, Featured News by getpushing

In a time where talking assistants such as Siri and the ability to control home appliances with a simple tap on your phone are typical daily assets, it should be no surprise that digital advertisements are now a regular part of our lives. How can this technology be used to the advantage of your business? And how important will digital advertising be in comparison to more traditional advertising methods in the coming years? These questions are vital to the success of your brand and staying up-to-date on upcoming trends.