By: Samantha Scott, APR President Are you a small business owner? Are you looking for resources to help grow your business, or at least lighten your burden and get a little more cash flow movement? I can relate. As the owner of a small business for more than 12 years, I can appreciate how hard you work and can …
Holiday Marketing Tips for Your Budding Business
Throughout the year you are working to gain clients, sell products, increase visibility and more for your business. Then, when the holidays kick in, you may be putting your efforts into hyper-drive, attempting to compete with all the other brands seeking attention. Is it really worth it? The key is to work smarter, not harder. Be Your Own “Ghost of …
4 Reasons Why Videos are a MUST in Social Media
By: Susan Frantz Online Communication Assistant How many times a day or week are you inclined to watch a video posted on a social media site? Once a day? According to The Social Skinny and their recent stats, about 3 billion hours of video watching happens on YouTube each month! 3 billion hours… Do you know what that means? It …
Instagram: The photo wave of the future
By: Susan Frantz Online Communications Assistant How many of you use your smart phone to take photos of what you’re eating, what you’re wearing and whom you’re with? If your thinking in your head, I do that everyday – keep on reading. Many of you are probably uploading these photos on Facebook to share photos of that mouth watering Thanksgiving …
5 Keys to Measuring ROI for Social Media
By: Susan Frantz Online Communication Assistant One of the hottest topics is today’s marketing world is how to effectively measure a business’ return on investment (ROI) with regard to social media. Most business owners/leadership want to be able to quantify the time and money being spent on activities like Facebook page posts, LinkedIn Group discussions and tweets. Or, also common, …
5 Tips to get your Emails Noticed
By: Susan Frantz Online Communication Assistant In today’s bustling business world marketers (PTE included) try to bring awareness to our clients in the best and most efficient ways we can. One of the best ways we’ve found to reach out to the consumer is through e-mail marketing. I have compiled the top 5 most important things to do when you …
What do you do again?
By: Samantha Scott, APR Grand Poobah / Owner If you work in marketing, PR, or social media how often have you heard someone (not in the industry) ask – “so what is it that you do?” Or, better yet, they tell you what you do – and it’s not close at all. Perhaps there’s a perception that you just badger …
Say It… with Art and Photos
By: Annette Venditti Communications Ally Remember the famous quote by Napoleon Bonaparte, “A picture is worth a thousand words?” Napoleon was a man before his time as this holds true today as you are somehow moved on a daily basis when you see an amazing photograph or piece of fine art that just leaves you breathless… and you finally walk …