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Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushingLeave a Comment

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending budgets and ability …

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3 Tips for Effectively Using Emojis

In blog, digital marketing, emojis, Featured News, social media, southwest florida, tips by getpushingLeave a Comment

From the simple smiley face to the now 3,304 other emojis that exist in the Unicode Standard (according to emojipedia.org), these little symbols have been adding emotion (hence the name), personality, and sometimes confusion to writing for more than 20 years. In celebration of World Emoji Day on July 17, we’re offering three quick tips on how to effectively and …

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3 Things to Consider Before Rebranding

In blog, brand awareness, Branding, marketing, southwest florida, strategic planning, strategy, tips by getpushingLeave a Comment

In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …

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3 Reasons to Use Infographics Plus Tips for Creating Them

In art, blog, brand awareness, Branding, Communication, digital marketing, Featured News, Graphics, infographic, southwest florida, strategy, tips by getpushing

Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …

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5 Time-Saving Social Media Tips

In blog, digital marketing, facebook, Featured News, Instagram, LinkedIn, social media, southwest florida, tips, twitter, writing by getpushing

By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful content can require. When your small business begins using social media as a primary part of your marketing plan, it’s critical to …

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5 Reasons for Using Instagram Stories Now and in the Future

In blog, Branding, Communication, COVID-19, digital marketing, Featured News, Instagram, marketing, social media, southwest florida by getpushing

By: Lauren Boyce, Intern If you or your business has an Instagram account, chances are you’ve experimented with, or at least viewed Stories. Instagram Stories are fifteen-second pictures or videos you share with your followers that disappear in 24 hours. They can be a handy and fun feature to utilize for helping promote your business. Below, we delve further into …

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3 Reasons to Advertise During Slow Times

In Advertising, blog, Communication, COVID-19, digital advertising, Featured News, Sales, southwest florida, strategic planning by getpushing

Amid the COVID-19 pandemic large global brands and small, local businesses alike have temporarily paused advertising campaigns. In fact, according to the Interactive Advertising Bureau, 74% of media buyers, planners, and brands indicated that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. This is understandable, particularly as it applies to small businesses that may …

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3 Post-COVID-19 Digital Communication Tips Plus Example Content

In blog, Branding, Communication, COVID-19, digital advertising, digital marketing, facebook, Featured News, infographic, Instagram, LinkedIn, marketing, social media, southwest florida, strategic planning, tips by getpushing

The COVID-19 pandemic and resulting economic decline has forced businesses and individual professionals to operate in ways never imagined. Now, as we enter the initial phases of opening the nation’s economy, it’s crucial to be thinking about how to reopen and market your business effectively. While acclimating to this “new normal,” it’s also very important to stay connected and engaged …

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COVID-19 – Resources to Help Your Businesses Navigate the Pandemic

In blog, COVID-19, Featured News, Google+, marketing, media, public relations, pushing the envelope, southwest florida by getpushing

Nationwide, the ongoing Coronavirus COVID-19 pandemic has left businesses, both big and small, grappling with how to run a business, implement remote work plans, and communicate to their consumers. Read on to explore various resources and tips that can help you and your business navigate COVID-19. Take Advantage of Slow Times Everyone is struggling to deal with Coronavirus COVID-19 and …

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Record Revenue Increase Created with Strategic Marketing

In Case Studies, healthcare marketing, marketing, southwest florida, strategic planning, strategy by getpushing

ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …