Careers

Digital Marketing Coordinator

Position
The full-time Digital Marketing Coordinator (DMC) will assist in setting digital marketing strategies, developing and implementing social media campaigns and content (paid and organic), email marketing efforts, and SMS for various clients.

An ideal candidate is passionate about digital marketing/social media, an avid and skilled writer, and naturally proactive and creative. They must be curious, a team player who likes to have fun, and someone who understands analytics and how to implement change as a result.

Creativity and problem-solving, an instinct to take the initiative, and excellent organizational skills are a must.

Job Duties

• Collaborate with fellow Digital Marketing Coordinator to develop and execute strategic, multi-channel digital campaigns
• Research and make recommendations on new/alternative social media channels, trends, tools, and/or tactics
• Support community engagement by maintaining posting schedules and interacting with clients’ audiences in real-time to answer questions, promote interest, and generate conversation
• Collaborate on development of and ensure implementation of digital campaigns including strategy, objectives, tactics, KPIs/measurement elements
• Strategize and execute social media advertising
• Develop, distribute and measure email marketing campaigns (segmented and broad) using Constant Contact
• Coordinate with team leads and/or designers for content development including image sourcing, copywriting, link development, etc.
• Client relations and follow-up, administrative tasks
• Assist with monthly performance report production
• Monitor competitor presences/perceptions
• Prepare materials for and participate in client update calls/meetings as needed
• Other duties as advised by supervisor

Requirements & Qualifications:

• Ethical in all regards
• Proactive approach to work
• Minimum 1 year of paid social media (advertising) experience
• Minimum 2 years of marketing, digital marketing, or related experience
• Must have a bachelor’s degree in marketing, communication, or a relative field
• Understanding of and ability to apply (directly or with team members) critical inbound marketing best practices, including SEO, blogging, social media, landing pages, etc.
• Command of Google Analytics including trend and traffic analysis, and conversion goals
• Proficiency with all social media channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok, etc.)
• Skilled in business tools such as Facebook Business Manager, etc.
• Proficiency with social media scheduling platforms (Falcon, Hootsuite, Sprout Social, and/or similar)
• Ability to communicate effectively and professionally in writing, on the phone, and in person
• Detail-oriented, highly organized
• Willing and able to work in a fast-paced and hybrid environment (predominately remote, part in-office)
• Experience with email marketing platforms (particularly Constant Contact)
• Must have strong command of the English language with equally strong verbal and written communication skills
• Must have the ability to develop creative concepts and successfully apply them
• Must be able to oversee multiple projects/clients simultaneously

Bonus Points

• Meta Certified
• Graphic design skills/familiarity with Adobe Creative Suite, Canva, etc.
• Video production abilities, limited (iMovie/Final Cut Pro/Canva/CapCut)
• Great sense of humor
• Enjoy dogs

Perks:

• Health, dental, and vision insurance coverage assistance after 90 days
• Paid vacation and sick time after 90 days
• 401k benefits after 90 days
• Be part of an award-winning, minority, and locally owned and operated firm
• Work with a variety of clients and industries, including national brands
• Professional development opportunities in and out of the office
• Flexible work style - remote, in-office, etc.
• Fun and growing team

Equal Opportunity Employer / Drug-Free Workplace

Visual Content Creator

Position
The Visual Content Creator will be responsible for producing video content and graphic design for the firm and its clientele. This includes planning, filming, and producing a variety of video types and designing eye-catching graphics for multichannel campaigns.

They must be self-directed in their work and effectively collaborate with other team members, including other design partners, to ensure on-schedule, integrated deliverables (and ultimately results) for clients. They will work directly with the President, Marketing Manager, and Communication Specialist, as well as the rest of the team (in-house and partners).

PTE employees are skilled, curious professionals and are encouraged to think and work creatively and strive for greatness, not just good enough. An ideal candidate will have a keen eye for aesthetics and a love for creativity, be ethical, highly organized, and have an acute attention to detail. They need to be creative in design and process, a problem-solver by nature, and instinctively proactive.

Translates organizational or client goals into strategic visual deliverables.

Job Duties
General

• Coordinate with the Marketing Manager and Communication Specialist (and others on the team) to visually execute (through graphics and video) marketing and communication campaigns to the highest quality
• Articulate and present creative ideas and concepts (in addition to taking direction/inspiration from other team members)
• Study creative briefs and bring ideas for creative implementation via graphics and video aligned with clients’ brands and goals
• Ability to expand and execute a visual campaign concept across multiple mediums (i.e., suggestions on how to use video in multiple ways or apply a graphic theme across various channels)
• Ability to understand client brands and brand standards and apply those effectively across both design and video mediums appropriately and creatively
• Effectively manage timelines for video and design projects, including planning, production, and finalization in line with master client/campaign timelines

Videography

• Plan videos independently and with the Communication Specialist/Marketing Manager – storyboards, locations, scripts, etc.
• Film video content on location, setting up and taking down equipment as necessary
• Edit footage, adjust lighting, coloring, sound, etc., for optimum finished quality, optimize for multiple platforms, and coordinate with the Communication Specialist and other team members for client approval
• Produce videos for social media platforms, including content for ads, Reels, Shorts, etc.
• Produce videos for client websites (b-roll and others)
• Remain current with social media video trends
• Work within client/firm stated budgets (production and finished product time)
• Skilled in audio editing
• Familiarity with the necessary equipment - mics, portable recording devices, cameras, lighting elements, etc.

Samples of videos the Visual Content Creator would be asked to create can be seen here, here, and here.

Graphic Design

• Using Adobe products, develop engaging multiplatform graphics for a wide variety of materials including, but not limited to, illustrations, image editing, print media, social media, branding, websites, campaign designs and/or logos/themes, events, and other promotional materials, and other projects as assigned
• Develop brands for clients in line with best practices and strategies (logo, collateral, color scheme, primary/secondary fonts, etc.)
• Adhere to best practices in color and sizing for legibility and performance (attention-grabbing, behavior change)
• Produce designs that align with clients’ brands, goals, and budgets

Sample designs the Visual Content Creator would be asked to create can be seen here.

Requirements & Qualifications:

• Ethical in all regards
• Degree in Design, Fine Arts, Marketing, or related field (or experience that proves skills)
• Proven strong visual communication skills and the ability to translate concepts and data into easy-to-grasp visuals
• Proficiency with camera equipment, video editing software, and Adobe Creative Suite
• Command of design best practices and differences between print and digital mediums, an emphasis on typography, layout, branding, composition, balance, etc.
• Experience with file management, print production/prep, and file types
• Comfortable meeting new people, regional travel for onsite client filming
• Knowledge of social media platforms, standards, and features related to creative (ad specs, file dimensions, etc.)
• Ability to oversee/participate in multiple projects/clients’ work simultaneously
• Collaborative, communicative working style with tact and consideration for others
• Able to receive and apply feedback in a timely manner
• Ability to communicate effectively and professionally in writing and orally
• Detail-oriented, highly organized, effective time management and prioritization

Bonus points if you…

• Have a great sense of humor
• Have experience in restaurant/hospitality, healthcare, and/or government communication/marketing
• Experience designing email templates, content
• Certified drone operator
• Experience producing podcasts and/or vodcasts

Perks:

• Opportunities for continuous learning, including paid professional development
• Competitive pay and benefits
• Rewarding, intentional company culture
• Be part of an award-winning, growing team
• Enjoy a flexible work environment and schedule, including work-from-home
• Join a minority and locally owned and operated firm
• Work with a variety of clients and industries, including national brands

Equal Opportunity Employer / Drug-Free Workplace