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9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushingLeave a Comment

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …

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5 Tips for Boosting Engagement on Instagram via Stories

In blog, brand awareness, Communication, digital marketing, Instagram, social media, southwest florida, tips by getpushingLeave a Comment

Instagram Stories are becoming increasingly popular with marketers and brands, but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their audience in a more authentic, human way. Read …

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3 Key Social Media Trends in 2020

In blog, Communication, digital marketing, facebook, Instagram, social media, southwest florida, strategy, tips by getpushing2 Comments

Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …

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3 New Instagram Updates You Should Know About

In blog, COVID-19, digital marketing, Featured News, Instagram, social media by getpushingLeave a Comment

Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses and helping them expand their presence online. As a business …

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Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushingLeave a Comment

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending budgets and ability …

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3 Tips for Effectively Using Emojis

In blog, digital marketing, emojis, Featured News, social media, southwest florida, tips by getpushing

From the simple smiley face to the now 3,304 other emojis that exist in the Unicode Standard (according to emojipedia.org), these little symbols have been adding emotion (hence the name), personality, and sometimes confusion to writing for more than 20 years. In celebration of World Emoji Day on July 17, we’re offering three quick tips on how to effectively and …

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YouTube Combatting Misinformation

In blog, Communication, COVID-19, digital marketing, education, Featured News, marketing, media, pr, public relations, social media, video, youtube by getpushing

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …

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3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushing

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

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5 Tips for Creating Video Using an iPhone/Smartphone

In blog, digital marketing, Featured News, marketing, social media, tips, video by getpushing

Did you know the average attention span is less than 7 seconds? That’s how little time you have to capture your audience and give them a reason to stick with you. Enter the power of video in your content development plans.  Content development is an essential component of the digital communication process. Often times, it’s easy to get wrapped up …

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5 Time-Saving Social Media Tips

In blog, digital marketing, facebook, Featured News, Instagram, LinkedIn, social media, southwest florida, tips, twitter, writing by getpushing

By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful content can require. When your small business begins using social media as a primary part of your marketing plan, it’s critical to …