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How to Use Push Marketing Effectively

In Advertising, blog, digital advertising, digital marketing, Email Marketing, Featured News, Internet Marketing, marketing, marketing mix, SEO, social media, strategy, tips by getpushing

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …

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5 Tactics to Get to Know your Audience Better

In blog, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, social media, strategy, tips, Website Analytics by getpushing

How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s essential to keep a two-way communication line open between your …

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Best Brand Voices on Social Media (According to PTE)

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, facebook, Featured News, Instagram, linked in, LinkedIn, marketing, networking, social media, twitter by getpushing

Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …

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3 Questions to Ask Your Content Development Team

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, Featured News, Internet Marketing, marketing, Measurement, Mobile Marketing, public relations, social media by getpushing

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …

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3 Steps to Defining and Finding your Target Audience

In Advertising, blog, digital marketing, Featured News, Internet Marketing, marketing, social media, strategic planning, strategy by getpushing

Before you craft a messaging strategy, you have to know who you’re talking to. This is why defining your target audience(s) is a crucial first step to every marketing plan. Once the audience is defined, you can better define your message strategy and the avenues used to reach these individuals – based specifically on their preferences and behaviors. Following this …

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3 Tips on Taking the Perfect Photo for Social Media

In facebook, Featured News, Instagram, linked in, Mobile Marketing, photography, social media, twitter by getpushing

It’s evident that photos and videos have taken over social media. Long gone are the plain-text posts about someone’s day eating ice cream with their grandmother. Facebook realized this trend in 2019 when it added its status backgrounds to allow your text to stand out among the sea of digital photos and videos. With the constant overload of content in …

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5 Tips for a Successful Facebook Advertising Campaign

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, social media, southwest florida, strategy, tips by getpushing

In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more.  While organic content …

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LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

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3 Key Features of Facebook Creator Studio

In blog, Branding, design, digital marketing, facebook, Measurement, social media, southwest florida, tips by getpushing

Social media is dynamic, which is part of its charm. It’s important, however, to constantly stay on top of the latest updates, features, and trends. That’s why we want to share about Facebook Creator Studio and why it’s fast becoming the must-have tool for brands and businesses.  Keep reading to learn about Creator Studio, what it is, and three key features …

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9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushing

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …