ISSUE Pushing the Envelope, Inc. (PTE) worked with a restaurant on a Pay-Per-Click (PPC) Google Ads campaign in 2020. The restaurant received a high number of clicks, but it did not lead to an increase in traffic throughout the website via Click-Through-Rate (CTR). In January 2021, PTE revisited this opportunity and presented a plan to improve the restaurant’s CTR at …
7-Eleven®’s Healthcare Heroes Appreciation Lunch
ISSUE: As a goodwill effort to show appreciation to Florida first responders and healthcare heroes in the wake of the global pandemic, COVID-19, 7-Eleven® franchisees decided to offer free lunches to them on May 7, 2020. On May 1, 2020, PTE was contacted to provide publicity services to generate awareness of the one-day, Florida-only community relations effort and provide as many …
Strategic Campaign Increases Angelina’s Ristorante’s Gift Card Sales by 22%
ISSUE: The COVID-19 pandemic created devastating challenges for businesses across the United States, especially in the greater hospitality industry, due to restrictions and closures. Angelina’s Ristorante, a high-end Bonita Springs restaurant, was forced to limit capacity, therefore limiting the revenue it could make. Additionally, it was challenging to forecast how its audience members would behave during holiday shopping due to …
Strategic Plan Improves The Dock’s Positive Online Reputation
ISSUE Pushing the Envelope, Inc. has a long-term relationship with The Dock at Crayton Cove. The restaurant enjoyed a largely positive reputation; however, during formal primary research into their month-to-month online reputation management (ORM) performance and rankings on review sites, PTE noticed an opportunity to improve the restaurant’s reputation and thereby increase business by taking a more advanced ORM approach …
BOGO Coupon Generates ~$75k in Sales in Just 2 Weeks
ISSUE: A Naples restaurant has consistently published a buy one, get one (BOGO) free coupon in Naples Daily News during specific times of year (predominately out of season) for multiple years with success. In 2020 they set a goal of improving sales in January, an already highly successful month. It was decided that the BOGO coupon would be employed in …
Communication in a Crisis
ISSUE: Pushing the Envelope, Inc. (PTE) is contracted as the agency of record for DOCK5 restaurants, The Dock at Crayton Cove (DCC) and Riverwalk at Tin City (RWK). Both are open-air restaurants located 1.2 miles apart along Naples Bay. Open about 40 years, the tourist-loved restaurants have seen many storms, but Hurricane Irma (IRMA) would be one of the worst. …
Making Mobile Communication Pay Off
ISSUE: Pushing the Envelope, Inc. (PTE) began providing mobile communication service (texting) to Sloan’s Motorcycles and ATV (Sloan’s), a Power Sports Business Power 50 motorsport dealer in Murfreesboro, TN. Sloan’s had previously employed texting with a different vendor (only as a sales/marketing tool), however, stopped due to a very low return on investment. After meeting with PTE to discuss goals …
Marketing Mix Leads to 120% Increase in Sales
ISSUE: Pushing the Envelope, Inc. (PTE) was the agency of record for Zoomers, an indoor/outdoor family entertainment center offering a large assortment of games, rides, and attractions specifically for children 5 to 15 years of age, and some activities for adults or older teenagers. In 2019, Zoomers celebrated its 7th annual Spring Fling event. The event was held around the Easter …
Record Revenue Increase Created with Strategic Marketing
ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …
Social Media Contest Grows Audience by 242%, reach by 507%
Pure Naples, a marine attraction company offers sightseeing cruises, fishing and boat rentals, to provide a variety of public relations services including social media. Having seen success from social media efforts and heading into the 2014 off-season for the geographical area, PTE suggested a new campaign…
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