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Focusing on Others Can Benefit You

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ISSUE: Pushing the Envelope, Inc. (PTE) was looking for a way to engage new audiences and diversify content for a local non-profit client without “watering down” the message or losing focus on the mission. The existing posting strategy was heavily focused on engaging the existing audience made up of loyal donors and volunteers well-versed in the organization’s mission but lacked …

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Fewer Posts Can Equal Bigger Results

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ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement.  OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount of posts shared organically from the brand when compared to …

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Promoting an Unmatched Brunch at Angelina’s

In Case Studies, Featured News by getpushing

ISSUE Pushing the Envelope, Inc. (PTE) serves as the agency of record for Angelina’s Ristorante (Angelina’s). Through operational assessments and market research completed by restaurant management, Angelina’s determined they could increase revenue and market share by adding a Sunday brunch service. PTE was approached to help promote this additional service to their existing guests and potential new guests but was …

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Gifting Waterfront Dining Increases by 72.35%

In Case Studies, Featured News by getpushing

ISSUE Like many restaurants in Southwest Florida, The Dock enjoyed a strong year of sales in 2021, post the initial COVID-19 hospitality crash of 2020. They scaled back some marketing efforts earlier in the year due to the success. However, in September of 2021, looking toward the end of the year, the owner was ready to revisit efforts and desired …

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Strategic Changes Improve Restaurant’s Pay-Per-Click Campaign

In Case Studies by getpushing

ISSUE Pushing the Envelope, Inc. (PTE) worked with a restaurant on a Pay-Per-Click (PPC) Google Ads campaign in 2020. The restaurant received a high number of clicks, but it did not lead to an increase in traffic throughout the website via Click-Through-Rate (CTR). In January 2021, PTE revisited this opportunity and presented a plan to improve the restaurant’s CTR at …

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7-Eleven®’s Healthcare Heroes Appreciation Lunch

In Case Studies by getpushing

ISSUE: As a goodwill effort to show appreciation to Florida first responders and healthcare heroes in the wake of the global pandemic, COVID-19, 7-Eleven® franchisees decided to offer free lunches to them on May 7, 2020. On May 1, 2020, PTE was contacted to provide publicity services to generate awareness of the one-day, Florida-only community relations effort and provide as many …

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Strategic Campaign Increases Angelina’s Ristorante’s Gift Card Sales by 22%

In Case Studies by getpushing

ISSUE: The COVID-19 pandemic created devastating challenges for businesses across the United States, especially in the greater hospitality industry, due to restrictions and closures. Angelina’s Ristorante, a high-end Bonita Springs restaurant, was forced to limit capacity, therefore limiting the revenue it could make. Additionally, it was challenging to forecast how its audience members would behave during holiday shopping due to …

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Strategic Plan Improves The Dock’s Positive Online Reputation

In Case Studies by getpushing

ISSUE Pushing the Envelope, Inc. has a long-term relationship with The Dock at Crayton Cove. The restaurant enjoyed a largely positive reputation; however, during formal primary research into their month-to-month online reputation management (ORM) performance and rankings on review sites, PTE noticed an opportunity to improve the restaurant’s reputation and thereby increase business by taking a more advanced ORM approach …

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BOGO Coupon Generates ~$75k in Sales in Just 2 Weeks

In Case Studies by getpushing

ISSUE: A Naples restaurant has consistently published a buy one, get one (BOGO) free coupon in Naples Daily News during specific times of year (predominately out of season) for multiple years with success. In 2020 they set a goal of improving sales in January, an already highly successful month. It was decided that the BOGO coupon would be employed in …

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Communication in a Crisis

In Case Studies by getpushing

ISSUE: Pushing the Envelope, Inc. (PTE) is contracted as the agency of record for DOCK5 restaurants, The Dock at Crayton Cove (DCC) and Riverwalk at Tin City (RWK). Both are open-air restaurants located 1.2 miles apart along Naples Bay. Open about 40 years, the tourist-loved restaurants have seen many storms, but Hurricane Irma (IRMA) would be one of the worst. …