ISSUE: A Naples restaurant has consistently published a buy one, get one (BOGO) free coupon in Naples Daily News during specific times of year (predominately out of season) for multiple years with success. In 2020 they set a goal of improving sales in January, an already highly successful month. It was decided that the BOGO coupon would be employed in …
21 News Stories for 25th Anniversary
ISSUE: Pushing the Envelope, Inc. (PTE) provides public relations (PR) service for the annual Southwest Florida Blue Chip Community Business Award (BC) luncheon ceremony event on behalf of McGriff Insurance Services (McGriff). The Blue Chip Award was established in Southwest Florida in 1994 and recognizes small businesses who overcome adversity to achieve success. In 2019, the award celebrated a significant …
Communication in a Crisis
ISSUE: Pushing the Envelope, Inc. (PTE) is contracted as the agency of record for DOCK5 restaurants, The Dock at Crayton Cove (DCC) and Riverwalk at Tin City (RWK). Both are open-air restaurants located 1.2 miles apart along Naples Bay. Open about 40 years, the tourist-loved restaurants have seen many storms, but Hurricane Irma (IRMA) would be one of the worst. …
Making Mobile Pay Off
ISSUE: Pushing the Envelope, Inc. (PTE) began providing mobile communication service (texting) to Sloan’s Motorcycles and ATV (Sloan’s), a Power Sports Business Power 50 motorsport dealer in Murfreesboro, TN. Sloan’s had previously employed texting with a different vendor (only as a sales/marketing tool), however, stopped due to a very low return on investment. After meeting with PTE to discuss goals …
Marketing Mix Leads to 120% Increase in Sales
ISSUE: Pushing the Envelope, Inc. (PTE) was the agency of record for Zoomers, an indoor/outdoor family entertainment center offering a large assortment of games, rides, and attractions specifically for children 5 to 15 years of age, and some activities for adults or older teenagers. In 2019, Zoomers celebrated its 7th annual Spring Fling event. The event was held around the Easter …
Record Revenue Increase Created with Strategic Marketing
ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …
Social Media Contest Grows Audience by 242%, reach by 507%
Pure Naples, a marine attraction company offers sightseeing cruises, fishing and boat rentals, to provide a variety of public relations services including social media. Having seen success from social media efforts and heading into the 2014 off-season for the geographical area, PTE suggested a new campaign…
Direct Mail Drives $20k in One Month
A Harley-Davidson® dealership wanted to increase revenue. They were specifically interested in driving business to their service department, a part of their fixed operations. PTE devised a plan to work within their existing budget, leverage existing customers, AND generate a massive return – all within one month!
Turning Chaos into Coverage - in a Good Way
PTE worked with the marketing outreach coordinator (MOC) to produce a food truck event in coordination with an outside producer. SFE leadership was not interested in profiting from the event, rather they wanted to benefit from the exposure and create awareness for SB and the HD store. The target audience was residents and tourists in the SWFL area.
Blue Ridge Harley-Davidson Grand Re-Opening
Scott Fischer Enterprises purchased Blue Ridge Harley-Davidson and worked with PTE, their public relations counsel, to ensure smooth transition, effectively communicating the ownership change to staff, customers and community members—in just 8 weeks.
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