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Record Revenue Increase Created with Strategic Marketing

In Case Studies, healthcare marketing, marketing, southwest florida, strategic planning, strategy by getpushingLeave a Comment

ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …

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What does ‘marketing’ even mean? And how can I use it?

In Featured News, marketing by getpushingLeave a Comment

Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …

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Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …

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CAN-SPAM and How it Affects Your Email Marketing

In Communication, Compass, copyrights, Email Communication, Email Marketing, marketing by getpushing

If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …

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Dissecting a Brand

In brand awareness, Branding, marketing by getpushing

By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …

Happy Social Media Day! Keep a Lookout for These 3 Digital Marketing Trends

In digital marketing, marketing, social media by getpushing

To celebrate Social Media Day, we’re sharing important takeaways from the top three social media trends… 1. Facebook Live Social video has erupted over the past year. More than 50 percent of people who visit Facebook in the United States every day watch at least one video. Facebook Live allows users to broadcast in real time to give their audiences an exclusive …

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Marketing Firm vs. In-House – 5 Questions to Ask

In blog, Communication, Compass, Featured News, marketing, public relations by getpushing

By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …

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Checking Into Barcelona

In blog, Communication, education, Featured News, Goals & Resolutions, marketing, Measurement, public relations, strategic planning by getpushing

The Barcelona Principles…although sounding an awful lot like an EU Summit meeting, they are, in fact, a declaration of measurement principles agreed upon by organizations, academics, businesses and even government within the public relations and marketing industry. In 2010, these measurement principles were decided upon and now, five years later, they have been updated.

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Welcome to PTE, Trisha!

In blog, Featured News, intern, internship, marketing, public relations, Rise Up, social media by getpushing

My name is Trisha Minniti and I am a senior at Florida Gulf Coast University, pursuing a Bachelor of Arts degree in communication. I am very excited about this internship opportunity at Pushing the Envelope since it gives me a chance to apply what I have learned in my coursework and gain hands on experience in the industry I hope to pursue after graduation. Here’s a little about me…