View Post

Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushingLeave a Comment

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending budgets and ability …

View Post

5 Tips for an Effective Email Marketing Strategy

In blog, Communication, COVID-19, digital marketing, Email Communication, Email Marketing, Featured News, marketing, Measurement, strategy, tips by getpushingLeave a Comment

Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business.  Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …

View Post

YouTube Combatting Misinformation

In blog, Communication, COVID-19, digital marketing, education, Featured News, marketing, media, pr, public relations, social media, video, youtube by getpushingLeave a Comment

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …

View Post

3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushingLeave a Comment

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

View Post

3 Things to Consider Before Rebranding

In blog, brand awareness, Branding, marketing, southwest florida, strategic planning, strategy, tips by getpushingLeave a Comment

In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …

View Post

5 Tips for Creating Video Using an iPhone/Smartphone

In blog, digital marketing, Featured News, marketing, social media, tips, video by getpushingLeave a Comment

Did you know the average attention span is less than 7 seconds? That’s how little time you have to capture your audience and give them a reason to stick with you. Enter the power of video in your content development plans.  Content development is an essential component of the digital communication process. Often times, it’s easy to get wrapped up …

View Post

5 Reasons for Using Instagram Stories Now and in the Future

In blog, Branding, Communication, COVID-19, digital marketing, Featured News, Instagram, marketing, social media, southwest florida by getpushing

By: Lauren Boyce, Intern If you or your business has an Instagram account, chances are you’ve experimented with, or at least viewed Stories. Instagram Stories are fifteen-second pictures or videos you share with your followers that disappear in 24 hours. They can be a handy and fun feature to utilize for helping promote your business. Below, we delve further into …

View Post

3 Post-COVID-19 Digital Communication Tips Plus Example Content

In blog, Branding, Communication, COVID-19, digital advertising, digital marketing, facebook, Featured News, infographic, Instagram, LinkedIn, marketing, social media, southwest florida, strategic planning, tips by getpushing

The COVID-19 pandemic and resulting economic decline has forced businesses and individual professionals to operate in ways never imagined. Now, as we enter the initial phases of opening the nation’s economy, it’s crucial to be thinking about how to reopen and market your business effectively. While acclimating to this “new normal,” it’s also very important to stay connected and engaged …

View Post

5 Tips for “Going Live” to Stay Connected with Your Customers

In blog, Communication, COVID-19, digital marketing, education, facebook, Featured News, Instagram, Internet Marketing, marketing, social media, strategy, tips, Uncategorized by getpushing

The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can relate. Good news! The doors of social media are always …

View Post

COVID-19 – Resources to Help Your Businesses Navigate the Pandemic

In blog, COVID-19, Featured News, Google+, marketing, media, public relations, pushing the envelope, southwest florida by getpushing

Nationwide, the ongoing Coronavirus COVID-19 pandemic has left businesses, both big and small, grappling with how to run a business, implement remote work plans, and communicate to their consumers. Read on to explore various resources and tips that can help you and your business navigate COVID-19. Take Advantage of Slow Times Everyone is struggling to deal with Coronavirus COVID-19 and …