View Post

Putting Fun in Your Marketing

In blog, Communication, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

When it comes time to think about how to position your next marketing campaign, you have lots of options. You could go with something short, simple and sweet, or lots of complex images and intense messaging, or go the serious route. Have you ever considered, though, having a little bit of fun? Inserting humor is a powerful way to engage …

View Post

Consistency and Brand Standards

In blog, brand awareness, Branding, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …

View Post

Measuring the Success of Your Holiday Marketing

In blog, digital marketing, education, Email Marketing, Featured News, marketing, strategic planning, strategy, tips by getpushing

Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …

View Post

Time to “Fall” Out of These Five Bad Marketing Habits

In blog, digital marketing, Featured News, Internet Marketing, marketing by getpushing

Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing habits you may have picked up… To get you started, we’ve …

View Post

Grab Their Attention with Graphic Appeal

In blog, design, digital advertising, digital marketing, Graphics, infographic, marketing, pr, pushing the envelope, social media by getpushing

At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way to bring your …

Yes, you CAN and you SHOULD measure that

In blog, digital marketing, Email Communication, Email Marketing, marketing, Measurement, Sales, strategy, tips by getpushing

By: Samantha Scott, APR How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes …

View Post

Record Revenue Increase Created with Strategic Marketing

In Case Studies, healthcare marketing, marketing, southwest florida, strategic planning, strategy by getpushing

ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …

View Post

What does ‘marketing’ even mean? And how can I use it?

In Featured News, marketing by getpushing

Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …

View Post

Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …