Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time
Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values
If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take
SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website's visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website's ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this
Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people
Search engine optimization (SEO) is the practice of refining and enhancing your web content to improve your website traffic quality and quantity. Similar to most digital tools and platforms, an SEO strategy relies on an ever-changing landscape of automation and scripts designed to improve the user experience over time. Are
How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s
Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper
You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital