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Staying Up to Date on Social Media

In blog, Communication, digital marketing, facebook, Featured News, LinkedIn, social media, tips by getpushing

Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Facebook, Instagram, Twitter, LinkedIn, and other platforms are two-way channels allowing you the opportunity to build a relationship and connect with your target audience. These channels are …

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Preparing to Advertise on Facebook in 5 Easy Steps

In blog, digital advertising, digital marketing, facebook, Featured News, Uncategorized by getpushing

A study conducted by Microsoft Corporation® in 2015 found that our digital lifestyle has made it difficult for people to stay focused. Over the past 15 years, the human attention span has shortened from 12 seconds to eight seconds. So it’s no wonder that it has become increasingly harder for business’ to reach their target audiences organically. That’s why advertising …

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8 Key Elements of an Effective Social Media Strategy

In blog, facebook, Google+, Instagram, LinkedIn, marketing, Measurement, social media by getpushing

By: Samantha Scott, APR Social media day is coming soon (June 30!) and to celebrate I’d like to offer eight key elements of an effective social media strategy. Using social media to market your business can be tricky, especially if you’re working in-house and wearing lots of marketing hats. That’s why we’ve created this outline as a reference guide to …

Does Facebook’s Algorithm Change Mean A Change in Marketing?

In facebook, Internet Marketing, social media by getpushing

By Diana Leadley Digital Marketing Coordinator Facebook Is Doing What Again? Third time is a charm! Starting in the beginning of the 2015 New Year, Facebook is changing its algorithm once again, this time making an impact on businesses that advertise through the social media platform. This particular algorithm will limit the number of promotional posts that appear on users’ …

2014 Facebook Timeline Update

In design, facebook, Internet Marketing, social media by getpushing

By Matt Mernin Interactive Web Developer If there’s one thing you can count on with Facebook, it’s change. Your page may have already been updated, but if not, you will eventually receive a notification (as seen pictured on right), allowing you to update immediately, or wait until the date noted. When this change occurs, there are a few things to …

Social Media: Transitioning from Personal to Professional

In Branding, facebook, social media by getpushing

By Mary Dunn Marketing and Communications Intern Attention! The train from Leisure College Station is leaving in five minutes. Destination: Professional, Respectable Adult Metropolis. As someone who has recently been shifting from the leisure college life into the atmosphere of business professionals, mainly the area of marketing and communications, I have received an overwhelming amount of information about social media …

Not Interested in Pinterest? You Should Be!

In blog, facebook, Pinterest, Sales, social media, twitter by getpushing

By Richa Srivastava Marketing and Communications Intern If you’re a business-owner – whether your company is national or international, online or brick-and-mortar, mom-and-pop or corporation – one thing is certain: your company needs to be active on social media. This is sometimes easier said than done; however, in today’s day and age, social media is critical to the success of …

The Engagement Equilibrium: Social Media Strategy Meets Economic Theory

In facebook, Measurement, social media, strategy by getpushing

By: Alex Fernandez Internet Marketing Strategist Okay, bear with me. The title has some big words, but trust me – I’m going somewhere with this… Figuring out the “right” mix and frequency in for your brand’s social media posts can be a tricky business. The word “right” is in quotes, because it’s such a subjective term. My definition of “right” …

Infographic: People are on Social Media, but Where?

In facebook, infographic, linked in, social media, twitter, youtube by getpushing

More than 1 billion people access Facebook per month and there are 11 million users of Instagram, arguably one of the social media newbies. People are using social media to communicate and share, but where are they? Social Media Today shared an infographic recently which explains just that. Be sure to check out their speculations on the highest and least …