View Post

Consistency and Brand Standards

In blog, brand awareness, Branding, digital marketing, education, Featured News, marketing, strategic planning, strategy, tipsby getpushing

What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …

View Post

How to Build and Maintain Your Reputation

In blog, Branding, Featured News, marketing in the recommendation age, News, public relations, Reputation Managementby getpushing

Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way your business (or nonprofit) is portrayed can make or break …

View Post

Dissecting a Brand

In brand awareness, Branding, marketingby getpushing

By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …

View Post

The Giving Tree- How To Partner With A Charitable Organization

In blog, Branding, charity, Featured News, Push It Forwardby getpushing

It should come as no surprise that donating to charitable organizations is beneficial for businesses. Corporate giving makes a clear statement to your customers that you value your community, care for the people in it and believe in sharing the responsibility to support our less fortunate. Not only can it build brand trust externally but, it can also internally strengthen your team by giving employees an opportunity to band together for a cause they are passionate about.

View Post

10th Anniversary- 10 Facts About Working with PTE

In blog, Branding, Build Up, CAN IT!, Communication, Featured News, internship, marketing, Measurement, public relations, public relations southwest florida, Push it Forward, pushing the envelope, Rise Upby getpushing

We’re thrilled to be celebrating our 10th anniversary all month long and hope you’ll join us as we reflect on the past years of growth and success. In celebration of our 10 years, here are 10 facts we believe our current and potential clients ought to know about what it’s like working with us. (Hint: It’s awesome!)

Handlebar Lore – A Case Study on Branding

In Branding, innovation, marketing, southwest floridaby getpushing

 By: Samantha Scott, APR As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to …

Social Media: Transitioning from Personal to Professional

In Branding, facebook, social mediaby getpushing

By Mary Dunn Marketing and Communications Intern Attention! The train from Leisure College Station is leaving in five minutes. Destination: Professional, Respectable Adult Metropolis. As someone who has recently been shifting from the leisure college life into the atmosphere of business professionals, mainly the area of marketing and communications, I have received an overwhelming amount of information about social media …