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3 Ways You Can Know Your Customers Better

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According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting your products/services, forgetting about the end user? Let’s look at …

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3 Lessons 2022 Taught Us About Marketing

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2022, like recent years, saw a plethora of changes in the marketing realm. However, they were unique changes that have valuable lessons to take away as we move into 2023.  Let’s take a look at what we learned… Measure for Success Measurement, KPIs, OKRs, performance tracking – whatever term you use, it’s critical to track, test, and measure your efforts.    …

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Why These Seasonal Sales Ads Caught Our Eye

In blog, Featured News by getpushing

The holidays are a time when we see a tremendous amount of advertising.  Television, social media, billboards, you name it. Ads are thrown at us in every way possible. We can’t scorn companies for this. They know you’ll be purchasing gifts for your loved ones, and they want it to be their product.  The important question we ask is, which …

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What We’re Thankful For

In blog, Featured News by getpushing

As we enter this holiday season, we wanted to share what each team member is thankful for… But why? Why should this interest the reader? To be the partner that helps our clients grow, it takes more than just systems and processes. It takes a unified team that is committed to one mission. It requires true motivation to help others …

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Marketing Tips to Win the Holiday Season

In blog, Featured News by getpushing

The holiday season means an exponential increase in shopping and sales. This means more consumers in and out of the doors of your business. Or, if you’re an online business, more users visiting your website. So, now is the time to ask yourself a few questions:  Are you doing all you can to maximize your sales? Are you prepared for …

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3 Must-Haves to Drive Online Marketing Results

In blog, Featured News by getpushing

There are many different avenues to go when crafting an online marketing strategy. Businesses can often find themselves doing many different things to market themselves with no results to show for it. That’s why it’s important to understand the essential elements of successful online marketing before diving in – and to have a strategy or plan. Here we will identify …

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3 Best Practices for Your Google Pay Per Click Campaign

In blog, Featured News by getpushing

Nowadays, if a customer is looking for a product or service, they “google it.” (i.e., look on the Internet first). So, it’s best to be one of the top results on the first search page… and with a competitive market, that probably means paying for that placement. Enter PPC or Pay Per Click. Google is not the only search engine …

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Understanding Analytics

In blog, Featured News, Measurement by getpushing

Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …

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Why Tracking ROI is Essential

In blog, Featured News by getpushing

When you launch a new marketing campaign, you have a goal in mind – to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI is simply how a company measures the amount of revenue …

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Leveraging Media Relations to Increase Brand Awareness

In blog, Featured News by getpushing

There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …