By: Paige Johnson Publishing a Meta ad campaign is easy. Knowing what to do with it once it is live? That is where strategy comes in. One of the biggest mistakes businesses make with Facebook and Instagram advertising is treating launch day like the finish line. An ad goes live,
Why posting the same content everywhere could be holding back your social media strategy. By: Courtney Berger Creating strong organic social media content takes time. You have to come up with the idea, create the graphic or video, write the copy, review it, and finally schedule it. So, when you
What to look for in campaign visuals, sales creative, and day-to-day content before it goes live. By: Ellie Marchiori Visuals are often the first thing people notice about your business, which means every piece of creative is an opportunity to reinforce your brand and make your message memorable. Great creative
By: Paige Johnson Summary: If your Meta ads are stuck in the Learning Phase, spending inconsistently, receiving limited delivery, or getting rejected, the issue may not be your creative or targeting. This article explores five common causes of Meta campaign delivery problems, including learning limitations, restrictive audience settings, policy violations,
By: Samantha Scott, APR Twenty years is a long time in marketing. In fact, it’s practically several lifetimes when you consider how quickly technology, platforms, and consumer behaviors evolve. When I founded Pushing the Envelope, Facebook didn’t exist. (Can you even remember a time before things were “FBO”?!) “Digital strategy”
By: Ellie Marchiori In today’s marketing landscape, brands rarely rely on just one channel to reach their audience. Email, paid social, search, websites, traditional advertising, and in-store experiences all play a role. But when those channels are not aligned under a unified marketing strategy, performance suffers. Omnichannel marketing is not
By: Paige Johnson Open any marketing report dashboard, and it can feel like staring at the cockpit of a plane—graphs everywhere, numbers blinking, acronyms you vaguely remember agreeing to track. CPC. Impressions and reach. CTR. ROAS. Cool… but what are you supposed to do with all of it? Marketing metrics
By: Tricia Mullis In a world where content is being generated and absorbed at record speed, AI-powered copywriting tools like ChatGPT, Jasper, and Claude have earned their spot in your toolbox. They’re fast, accessible, and surprisingly helpful in many everyday tasks. But here’s the catch: in the race to produce
By: Paige Johnson Pay-per-click (PPC) advertising has long been a cornerstone of digital marketing because it delivers measurable results and immediate visibility from high-intent audience members. However, running an effective search campaign isn’t as simple as setting a budget and pressing “launch.” Businesses that maximize return on investment (ROI) treat