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Leveraging Media Relations to Increase Brand Awareness

In blog, Featured News by getpushingLeave a Comment

There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …

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Tuning in to the Changes in Video Marketing

In blog, digital marketing, Featured News, Internet Marketing, marketing, marketing mix, media, social media, strategy, tips, video, youtube by getpushingLeave a Comment

Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …

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The Importance of Social Responsibility

In blog, education, Featured News, marketing, public relations, Push It Forward, Reputation Management, strategy, tips by getpushingLeave a Comment

Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values or stance on certain topics or issues. However, with the …

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How to Review and Adjust your Goals for Q4

In blog, COVID-19, digital marketing, Email Marketing, Featured News, Goals & Resolutions by getpushing

If your 2021 is going exactly as planned, please send us upcoming lottery numbers because you clearly have a crystal ball. If you’re not psychic, you likely found yourself adjusting your 2021 plans at some point (or maybe a few times) this year. Many find themselves burdened by the uncertainty of the COVID-19 pandemic and employee shortages. Others find themselves …

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Three Easy Ways to Get your Company Involved in the Community

In blog, brand awareness, Build Up, CAN IT!, charity, event, Featured News, fpra, networking by getpushing

Community involvement is a great way to gain awareness for your business and make local connections with businesses, organizations, and residents within the area. It can be tempting to involve yourself in every local organization and attend every local networking event in hopes of making valuable connections, but that’s likely not feasible or beneficial. Read on for three simple ways …

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Tips for Making the Most Out of the “Summer Slowdown”

In blog, Featured News, Measurement, Productivity by getpushing

For many businesses in Southwest Florida, summer is closely correlated with a seasonal slowdown in customer traffic. This reduction in business and revenue is due to the annual dip in total residents, many of whom only reside in the area from about October – May. We affectionately refer to these seasonal residents as “snowbirds.” While the summer slowdown can feel …

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How to Perform a Mid-Year Marketing Review

In Advertising, blog, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, Measurement, strategic planning, Uncategorized by getpushing

If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take a moment this month to perform a mid-year marketing review. …

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Five Things your SEO Strategy is Probably Missing

In Advertising, blog, design, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, SEO, strategy, web design, Website Analytics, Website Development by getpushing

SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …

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How to Use Push Marketing Effectively

In Advertising, blog, digital advertising, digital marketing, Email Marketing, Featured News, Internet Marketing, marketing, marketing mix, SEO, social media, strategy, tips by getpushing

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …