Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Ten Tips for Being a Successful Woman in Business
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about $1.7 …
Time to “Fall” Out of These Five Bad Marketing Habits
Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing habits you may have picked up… To get you started, we’ve …
How to Build and Maintain Your Reputation
Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way your business (or nonprofit) is portrayed can make or break …
Grab Their Attention with Graphic Appeal
At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way to bring your …
What is going on with Instagram?
By: Veronica Vasquez Sara Have you noticed a decrease in likes and/or comments on your Instagram account? It might be subtle for now, but things could change quickly. So, what’s going on with Instagram? Well, let’s start with some background information… Where it all began… Instagram has been around since 2010, and it has grown drastically in the past few …
Yes, you CAN and you SHOULD measure that
By: Samantha Scott, APR How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes …
Happy Small Business Week – Succeed and Save with Compass!
We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …
Accepting 2017 Push It Forward Grant Applications
Are you a local nonprofit organization? Do you need help creating and implementing a public relations/marketing plan for your organization? Pushing the Envelope, in honor of our 11th anniversary celebration, has announced our Annual Push It Forward Grant. The Push It Forward Grant is our way of giving back to the Southwest Florida community by providing 20 hours of public …
Is Your Restaurant Leveraging Social Media?
What’s all the buzz about? Well, everyone must eat! We can all agree that food is part of our everyday lives. So, it’s no surprise that food is a leading topic on social media. Common trends like the gluten-free diet, fitness and clean eating, to social issues surrounding how our food is processed are popular. People are talking, so how …