By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not diminish the importance or need for strategic, effective, public relations. …
Marketing and Communication During an Economic Downturn
By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say. In times like these, business leaders tend to reconsider their expenditures and look for ways to save. Often marketing …
Mother’s Day Gift Guide
Mother’s Day is coming soon – are you ready? We’ve got some suggestions for how you can surprise her with something special and support local Southwest Florida businesses. From flowers to fun times, spoil your mom with a day she will never forget! #1: The Classic Gift, with a Twist: Flowers from Driftwood Garden Center #2: The Relaxing Gift: A …
Introducing the New Google Analytics 4
The next generation of Google Analytics, Google Analytics 4, is here. For those that aren’t familiar with Google Analytics, it is a data collection tool offered by Google that tracks website traffic. This comes in handy for businesses who wish for insights into their website’s performance via visits, clicks, conversions, and more. This new Google Analytics program, Google Analytics 4 …
7 Ways to Leverage User-Generated Content
To a marketing pro, user-generated content (UGC) is gold. To a brand, it can catapult its reputation to be legitimate and trustworthy. People rely on people, and their opinions matter. Sometimes it can scare brands to put themselves out there on the public forum. But, even negative content can be beneficial to a brand’s reputation. Here are seven ways to …
3 Ways You Can Know Your Customers Better
According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting your products/services, forgetting about the end user? Let’s look at …
3 Lessons 2022 Taught Us About Marketing
2022, like recent years, saw a plethora of changes in the marketing realm. However, they were unique changes that have valuable lessons to take away as we move into 2023. Let’s take a look at what we learned… Measure for Success Measurement, KPIs, OKRs, performance tracking – whatever term you use, it’s critical to track, test, and measure your efforts. …
Why These Seasonal Sales Ads Caught Our Eye
The holidays are a time when we see a tremendous amount of advertising. Television, social media, billboards, you name it. Ads are thrown at us in every way possible. We can’t scorn companies for this. They know you’ll be purchasing gifts for your loved ones, and they want it to be their product. The important question we ask is, which …
What We’re Thankful For
As we enter this holiday season, we wanted to share what each team member is thankful for… But why? Why should this interest the reader? To be the partner that helps our clients grow, it takes more than just systems and processes. It takes a unified team that is committed to one mission. It requires true motivation to help others …
Marketing Tips to Win the Holiday Season
The holiday season means an exponential increase in shopping and sales. This means more consumers in and out of the doors of your business. Or, if you’re an online business, more users visiting your website. So, now is the time to ask yourself a few questions: Are you doing all you can to maximize your sales? Are you prepared for …