By: Samantha Scott, APR Public relations has always been about building relationships, shaping perceptions, and telling compelling stories. However, as technology continues to advance, the methods and channels we use to communicate those stories have changed dramatically. At Pushing the Envelope, a Southwest Florida marketing strategy agency, we know that
By: Ellie Marchiori If you’ve ever wondered why your marketing efforts aren’t making the splash you hoped for, the answer might not be what you’re saying—it’s how (and where) you’re saying it. In today’s fast-moving, always-scrolling world, your audience isn’t hanging out in one place. They might catch your ad
By: Paige Johnson For small to mid-sized businesses, digital advertising can feel like a high-stakes game, especially when budgets are tight or you’re just getting started. But success on Meta isn’t reserved for those with the biggest wallets. The truth is, impactful campaigns are built on strategy, creativity, and knowing
By: Ellie Marchiori A well-structured marketing funnel isn’t just about getting leads—it’s about guiding potential customers through a strategic journey that turns them into loyal brand advocates. Understanding each stage of the funnel helps businesses attract the right people, nurture interest, drive conversions, and foster lasting relationships. Whether you're a
By: Tricia Mullis A well-planned content calendar is the foundation of a consistent, strategic, and engaging social media presence. Without one, businesses risk scrambling for last-minute posts, missing key opportunities, and failing to connect with their audience. But a successful content calendar isn’t just about scheduling. It’s about strategy, flexibility,
By: Ellie Marchiori In a world flooded with picture-perfect content, audiences are craving something different—realness. The rise of the "No-Edit" Edit is shifting the way brands, creators, and influencers engage with their audiences, moving away from overproduced visuals to raw, unfiltered moments. But why is this happening, and how can
By: Bethany Chadwick Cordero As we wrap up another year, there’s no better time to look back on the successes, challenges, and lessons that shaped 2024 in the world of marketing. It’s been a year of transformation, innovation, and growth across industries, with new trends and technologies redefining how brands
By: Samantha Scott, APR As we approach 2025, the world of marketing, branding, and public relations is evolving faster than ever. Disruptive technologies, shifting consumer behaviors, and an increasingly fragmented media landscape are shaping how businesses communicate and connect. Here’s what you should be preparing for in 2025 and beyond.
By: Ellie Marchiori The holiday season can be a goldmine for businesses, with consumers ready to spend on gifts, experiences, and year-end treats. But to truly capture their attention (and wallets), you need more than just a sale—you need a holiday campaign that stands out in a sea of offers.