Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Yes, you CAN and you SHOULD measure that
By: Samantha Scott, APR How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes …
Happy Small Business Week – Succeed and Save with Compass!
We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …
CAN-SPAM and How it Affects Your Email Marketing
If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …
10 Marketing Communication Tips to Stay Ahead
We get asked all the time, “What should my company be doing as far as marketing and public relations?” This is our top 10 list of things that you need to be doing right now.
Marketing Takeaways from Holiday Shopping
Just a week or so after Black Friday and Cyber Monday and now well into the holiday season, we’ve all been inundated with ads, coupons, promotions and sales for pretty much any product or service we’ve ever Googled. But through the onslaught, we (as PR professionals) have noticed a few marketing trends that would benefit businesses all year round. Here is our top 3.
Join Us In Welcoming Michelle Estevam to the PTE Team!
I’m thrilled to be a part of Pushing the Envelope and to be able to work alongside such an intelligent group of women! I am the newest communication coordinator and responsible for managing public relations, reputation management, social media content and email marketing for our diverse clientele. Originally from Pittsburgh, PA, I recently moved to Southwest Florida with my husband …
Our 2015 ‘Push It Forward’ Grant- Beacon of H.O.P.E.
For those who don’t know, Pushing the Envelope is BIG on community service. In fact, it’s one of the key traits that make up our company culture. Everyone at PTE serves on non-profit boards, volunteers their time or donates financially to several charitable organizations in Southwest Florida. So, it was only a matter of time before we decided to offer …
6 Summer Tips to Finish 2015 Strong
Setting goals for the rest of 2015 and setting yourself/your business up for success By: Samantha Scott, APR It’s been said that ‘time flies when you’re having fun.’ Has the first 6 months of 2015 been fun? It’s certainly flown by. As we face the second half of the year, what’s on your marketing to do list? Do you have …
5 Tips to get your Emails Noticed
By: Susan Frantz Online Communication Assistant In today’s bustling business world marketers (PTE included) try to bring awareness to our clients in the best and most efficient ways we can. One of the best ways we’ve found to reach out to the consumer is through e-mail marketing. I have compiled the top 5 most important things to do when you …