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How to Use Push Marketing Effectively

In Advertising, blog, digital advertising, digital marketing, Email Marketing, Featured News, Internet Marketing, marketing, marketing mix, SEO, social media, strategy, tips by getpushing2 Comments

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …

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5 Tactics to Get to Know your Audience Better

In blog, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, social media, strategy, tips, Website Analytics by getpushing

How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s essential to keep a two-way communication line open between your …

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3 Questions to Ask Your Content Development Team

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, Featured News, Internet Marketing, marketing, Measurement, Mobile Marketing, public relations, social media by getpushing

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …

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3 Targeting Strategies to Increase Your Marketing ROI

In blog, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, SEO, strategy by getpushing

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting strategies that we’ve found to make our clients’ messaging more …

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5 Tips for an Effective Email Marketing Strategy

In blog, Communication, COVID-19, digital marketing, Email Communication, Email Marketing, Featured News, marketing, Measurement, strategy, tips by getpushing

Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business.  Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …

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3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushing

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

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Crisis Communication: 5 Tips for Communicating Amid the COVID-19 Pandemic

In blog, Communication, COVID-19, Crisis Communication, digital marketing, Email Communication, Email Marketing, facebook, Featured News, news releases, pr, public relations, strategic planning, tips by getpushing

As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working remotely and communicating details to their consumers. Right now, it’s …

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Measuring the Success of Your Holiday Marketing

In blog, digital marketing, education, Email Marketing, Featured News, marketing, strategic planning, strategy, tips by getpushing

Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …

Yes, you CAN and you SHOULD measure that

In blog, digital marketing, Email Communication, Email Marketing, marketing, Measurement, Sales, strategy, tips by getpushing

How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …

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Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …