Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business. Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
Crisis Communication: 5 Tips for Communicating Amid the COVID-19 Pandemic
As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working remotely and communicating details to their consumers. Right now, it’s …
Measuring the Success of Your Holiday Marketing
Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Yes, you CAN and you SHOULD measure that
By: Samantha Scott, APR How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes …
Happy Small Business Week – Succeed and Save with Compass!
We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …
CAN-SPAM and How it Affects Your Email Marketing
If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …
10 Marketing Communication Tips to Stay Ahead
We get asked all the time, “What should my company be doing as far as marketing and public relations?” This is our top 10 list of things that you need to be doing right now.
Marketing Takeaways from Holiday Shopping
Just a week or so after Black Friday and Cyber Monday and now well into the holiday season, we’ve all been inundated with ads, coupons, promotions and sales for pretty much any product or service we’ve ever Googled. But through the onslaught, we (as PR professionals) have noticed a few marketing trends that would benefit businesses all year round. Here is our top 3.
Join Us In Welcoming Michelle Estevam to the PTE Team!
I’m thrilled to be a part of Pushing the Envelope and to be able to work alongside such an intelligent group of women! I am the newest communication coordinator and responsible for managing public relations, reputation management, social media content and email marketing for our diverse clientele. Originally from Pittsburgh, PA, I recently moved to Southwest Florida with my husband …
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