Skip to main content

Email Marketing

How to Review and Adjust your Goals for Q4

If your 2021 is going exactly as planned, please send us upcoming lottery numbers because you clearly have a crystal ball. If you’re not psychic, you likely found yourself adjusting your 2021 plans at some point (or maybe a few times) this year. Many find themselves burdened by the uncertainty

Read more

How to Use Push Marketing Effectively

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people

Read more

5 Tactics to Get to Know your Audience Better

How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s

Read more

3 Questions to Ask Your Content Development Team

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital

Read more

3 Targeting Strategies to Increase Your Marketing ROI

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting

Read more

5 Tips for an Effective Email Marketing Strategy

Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business.  Now more than ever, as we continue to

Read more

3 Strategies to Help Kickstart Your Reopening

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily

Read more

Crisis Communication: 5 Tips for Communicating Amid the COVID-19 Pandemic

As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working

Read more

Measuring the Success of Your Holiday Marketing

Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that

Read more