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Five Things your SEO Strategy is Probably Missing

In Advertising, blog, design, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, SEO, strategy, web design, Website Analytics, Website Development by getpushingLeave a Comment

SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …

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How to Use Push Marketing Effectively

In Advertising, blog, digital advertising, digital marketing, Email Marketing, Featured News, Internet Marketing, marketing, marketing mix, SEO, social media, strategy, tips by getpushing2 Comments

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …

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5 Tactics to Get to Know your Audience Better

In blog, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, social media, strategy, tips, Website Analytics by getpushing

How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s essential to keep a two-way communication line open between your …

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3 Targeting Strategies to Increase Your Marketing ROI

In blog, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, SEO, strategy by getpushing

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting strategies that we’ve found to make our clients’ messaging more …

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3 Steps to Defining and Finding your Target Audience

In Advertising, blog, digital marketing, Featured News, Internet Marketing, marketing, social media, strategic planning, strategy by getpushing

Before you craft a messaging strategy, you have to know who you’re talking to. This is why defining your target audience(s) is a crucial first step to every marketing plan. Once the audience is defined, you can better define your message strategy and the avenues used to reach these individuals – based specifically on their preferences and behaviors. Following this …

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5 Ideas to Boost Your Holiday Marketing

In blog, Communication, Featured News, holiday marketing, marketing, Sales, southwest florida, strategic planning, strategy, tips by getpushing

With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …

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5 Tips for a Successful Facebook Advertising Campaign

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, social media, southwest florida, strategy, tips by getpushing

In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more.  While organic content …

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LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

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3 Key Social Media Trends in 2020

In blog, Communication, digital marketing, facebook, Instagram, social media, southwest florida, strategy, tips by getpushing

Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …

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Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushing

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …