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3 Key Social Media Trends in 2020

In blog, Communication, digital marketing, facebook, Instagram, social media, southwest florida, strategy, tips by getpushing2 Comments

Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …

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Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushingLeave a Comment

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending budgets and ability …

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5 Tips for an Effective Email Marketing Strategy

In blog, Communication, COVID-19, digital marketing, Email Communication, Email Marketing, Featured News, marketing, Measurement, strategy, tips by getpushingLeave a Comment

Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business.  Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …

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3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushing

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

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3 Things to Consider Before Rebranding

In blog, brand awareness, Branding, marketing, southwest florida, strategic planning, strategy, tips by getpushing

In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …

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3 Reasons to Use Infographics Plus Tips for Creating Them

In art, blog, brand awareness, Branding, Communication, digital marketing, Featured News, Graphics, infographic, southwest florida, strategy, tips by getpushing

Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …

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5 Tips for “Going Live” to Stay Connected with Your Customers

In blog, Communication, COVID-19, digital marketing, education, facebook, Featured News, Instagram, Internet Marketing, marketing, social media, strategy, tips, Uncategorized by getpushing

The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can relate. Good news! The doors of social media are always …

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Setting S.M.A.R.T. Goals

In blog, Communication, education, Featured News, Goals & Resolutions, Productivity, strategic planning, strategy, tips by getpushing

Setting and articulating goals is an integral part of building and maintaining any business. In fact, business success can be attributed to the ability to set and achieve goals. Further, it’s a helpful way to motivate yourself and your employees to remain strategically aligned with the company’s objectives. You and your team might be setting goals, but are you setting …

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Putting Fun in Your Marketing

In blog, Communication, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

When it comes time to think about how to position your next marketing campaign, you have lots of options. You could go with something short, simple and sweet, or lots of complex images and intense messaging, or go the serious route. Have you ever considered, though, having a little bit of fun? Inserting humor is a powerful way to engage …

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Consistency and Brand Standards

In blog, brand awareness, Branding, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …