The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can relate. Good news! The doors of social media are always …
Ten Tips for Being a Successful Woman in Business
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about $1.7 …
Event Marketing: Keeping Attendees Engaged Before, During, and After an Event
Marketing your event is more than just a few social media posts, an invite, and a RSVP. You must communicate with your audience before, during and after to reap all the rewards of a successful event. But, how does one do this effectively? Engagement: Engage with your audience to show that you care that they are coming, and make them …
Understanding PR Planning and Measurement
There are lots of great ways to measure your public relations! You could make press releases, send out media alerts, post blogs, take charge with social media efforts, and keep an eye on and maintain your website traffic. The question is… How do you know if these efforts are successful? The SWOT Analysis can be quite effective to help you …
Veterans Day – Remembering Veterans Close to Us
To honor our servicemen and women this Veterans Day, the team at Pushing the Envelope would like to share stories, thoughts, and photos of veterans who have touched their lives. “Veterans Day is a special time. It’s a time to give respect, to reflect, to appreciate the sacrifices so many have given. My grandfather, father, father-in-law, uncle, and many friends have served …
Happy Father’s Day to the Man Who Teaches Us to Be Us
As team PTE celebrates this Father’s Day, we’re recognizing the influential father figures in our lives with our favorite memories and how these men made a positive impact on the people we have become. “When I was younger, I didn’t always realize the impact my father would have on the person I would become and my views on society. I …
Pushing the Envelope Launches New Website
FORT MYERS, Fla. – Mar. 9, 2016 – Pushing the Envelope Inc., an award-winning marketing communication firm based in Fort Myers, has launched a new website: getpushing.com. Designed with clients, partners and prospects in mind, the new website offers enhanced features, more added value and complimentary content for an improved user experience. Via getpushing.com visitors can access valuable resources including eBooks, educational blogs and video tutorials, detailed service menu, case studies, visual samples …
Preparing to Advertise on Facebook in 5 Easy Steps
A study conducted by Microsoft Corporation® in 2015 found that our digital lifestyle has made it difficult for people to stay focused. Over the past 15 years, the human attention span has shortened from 12 seconds to eight seconds. So it’s no wonder that it has become increasingly harder for business’ to reach their target audiences organically. That’s why advertising …
Our 2015 ‘Push It Forward’ Grant- Beacon of H.O.P.E.
For those who don’t know, Pushing the Envelope is BIG on community service. In fact, it’s one of the key traits that make up our company culture. Everyone at PTE serves on non-profit boards, volunteers their time or donates financially to several charitable organizations in Southwest Florida. So, it was only a matter of time before we decided to offer …
5 ways to make a website more “independent” for Independence Day
By: Kate Walter, MA, APR and Jessica McAfee On July 4, 1776, America adopted the final draft of the Declaration of Independence and the American Colonies declared their independence from Great Britain. Even during the onslaught of the Revolutionary War, the 13 Colonies took a stand and were ready to be out on their own. In a way, businesses have …