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The Psychology of Valentine’s Day Marketing: What Appeals to Customers?

In blog, Featured News by getpushingLeave a Comment

Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively? We’re here to help dig into the tactics that have been proven successful …

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Dock the Halls with… a 108% Increase in Gift Card Sales!

In Case Studies, Featured News by getpushingLeave a Comment

ISSUE: For the third year, The Dock at Crayton Cove implemented a popular holiday gift card promotion. Drawing from its past success, The Dock reintroduced the promotion to boost end-of-year sales during the shoulder season in Naples, Florida. OBJECTIVES AND STRATEGIES: PTE developed the following objectives based on industry research, previous campaign performance, and expected outcomes:  PTE employed the following …

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Pushing the Envelope Collects Nearly 4,500 Items for Community Cooperative During Annual Food Drive

In Featured News, News, news releases by getpushing

On November 15, Pushing the Envelope, Inc. (PTE) wrapped up its 13th Annual CAN IT! Campaign, a charitable food drive committed to assisting individuals facing hardships in Southwest Florida. Over the course of a single month, a remarkable 4,360 contributions were gathered, collectively weighing in at 2,126 pounds! Committed to supplying food for individuals facing economic challenges in the region, …

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Avoid Costly Marketing Mishaps, Get to Know Your Audience

In blog, Featured News by getpushing

If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them.  Before you publish your first social media post, consider who your audience …

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3 Tips To Get Camera Ready (Media Training)

In blog, Featured News by getpushing

The news is hungry, and they are always looking for the next best story. This could be good or bad for your brand. Either way, a good relationship with the local media and proper media training are critical to success. The news has taken many shapes over the years. With print publications, broadcast, television, blogs, podcasts, and social media, the …

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Celebrating National Women’s Small Business Month

In blog, Featured News by getpushing

As a certified women-owned and led small business, our team at Pushing the Envelope recognizes the importance of National Women’s Small Business Month to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration (SBA), in 2019, women-owned businesses represented 42% of all U.S. businesses and generated $1.9 trillion in revenue. Today, there …

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Recognizing Emotional Wellness Month – How PTE Fosters A Positive Working Environment

In blog, Featured News by getpushing

Everyone has experienced stress before, especially in today’s society. With the constant need to feel available or other triggers such as financial complications or personal relationships, stress surrounds us. When it comes to the marketing and communication industry, stress has become somewhat of a running joke. With clever memes and photos, social media has created an environment to laugh at …

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How to Increase Ad Revenue With Strategic Google Ads

In blog, Featured News by getpushing

With the thousands of ways you can market your business – and yes, we actually believe this, hence our new podcast, 1000 Ways to Market Your Business – utilizing Google Ads should be on the top of your list for impacting your bottom line.  For one, these ads are highly targetable. You can outline your target audience and directly advertise …

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4 Steps to a Successful Marketing Communication Campaign

In blog, Featured News by getpushing

A robust, successful campaign takes much skill and strategy to execute well. Think beyond the tactics (how you plan to execute – banner on the website, social content) and start with the goal – your desired outcome. Ask yourself, “What are we trying to accomplish with this campaign? What does success look like?”. Then, use these four steps to ensure …