View Post

9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushingLeave a Comment

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …

View Post

5 Tips for Boosting Engagement on Instagram via Stories

In blog, brand awareness, Communication, digital marketing, Instagram, social media, southwest florida, tips by getpushingLeave a Comment

Instagram Stories are becoming increasingly popular with marketers and brands, but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their audience in a more authentic, human way. Read …

View Post

Pushing the Envelope Wins Three State-Level Public Relations Awards

In News by getpushingLeave a Comment

Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with three awards from the Florida Public Relations Association at the organization’s 2020 Golden Image Awards. The firm has won nearly 20 Golden Image Awards since its inception 14 years ago. An Award of Distinction was given for PTE’s communication work and event promotion …

View Post

3 Key Social Media Trends in 2020

In blog, Communication, digital marketing, facebook, Instagram, social media, southwest florida, strategy, tips by getpushing2 Comments

Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …

View Post

5 Tips for Effective Healthcare PR

In blog, Communication, COVID-19, healthcare marketing, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity, tips, writing by getpushing2 Comments

The ongoing COVID-19 pandemic has forced healthcare public relations (or PR) to the forefront of public and media attention. Now more than ever, healthcare PR is critical. Despite much of the news being centered on the Coronavirus pandemic, it should not diminish the importance or prominence of other types of healthcare news, information, findings, technology, etc. Leading companies, practices, and …

View Post

3 Quick Tips for Better Networking Amid COVID-19

In blog, brand awareness, Communication, COVID-19, LinkedIn, networking by getpushingLeave a Comment

Knowing how to network effectively is a powerful tool in today’s modern professional setting. Not only does it give you the opportunity to develop or deepen your professional contacts and references personally, it also provides you with the chance to highlight your company and demonstrate your unique value proposition (UVP) – both as an individual and as the face of …

View Post

Pushing the Envelope Promotes Anderson to Senior Communication Coordinator

In News by getpushingLeave a Comment

Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, has promoted Hannah Anderson to Senior Communication Coordinator. In her new role, Anderson will lead implementation of marketing and communication plans, as well as act as a liaison with clients.  Building on her nearly two years with PTE, Anderson will continue to assist with executing public relations and …

View Post

3 New Instagram Updates You Should Know About

In blog, COVID-19, digital marketing, Featured News, Instagram, social media by getpushingLeave a Comment

Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses and helping them expand their presence online. As a business …

View Post

Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushingLeave a Comment

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending budgets and ability …

View Post

5 Tips for an Effective Email Marketing Strategy

In blog, Communication, COVID-19, digital marketing, Email Communication, Email Marketing, Featured News, marketing, Measurement, strategy, tips by getpushingLeave a Comment

Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business.  Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …