View Post

3 Ways You Can Know Your Customers Better

In blog, Featured News by getpushingLeave a Comment

According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting your products/services, forgetting about the end user? Let’s look at …

View Post

3 Lessons 2022 Taught Us About Marketing

In blog, Featured News by getpushingLeave a Comment

2022, like recent years, saw a plethora of changes in the marketing realm. However, they were unique changes that have valuable lessons to take away as we move into 2023.  Let’s take a look at what we learned… Measure for Success Measurement, KPIs, OKRs, performance tracking – whatever term you use, it’s critical to track, test, and measure your efforts.    …

View Post

Why These Seasonal Sales Ads Caught Our Eye

In blog, Featured News by getpushing

The holidays are a time when we see a tremendous amount of advertising.  Television, social media, billboards, you name it. Ads are thrown at us in every way possible. We can’t scorn companies for this. They know you’ll be purchasing gifts for your loved ones, and they want it to be their product.  The important question we ask is, which …

View Post

What We’re Thankful For

In blog, Featured News by getpushing

As we enter this holiday season, we wanted to share what each team member is thankful for… But why? Why should this interest the reader? To be the partner that helps our clients grow, it takes more than just systems and processes. It takes a unified team that is committed to one mission. It requires true motivation to help others …

View Post

Pushing the Envelope Promotes Patricia Crump to Marketing Manager

In Featured News, News by getpushing

Pushing the Envelope, Inc., a Fort Myers-based strategic marketing and communication firm, has promoted Patricia Crump to Marketing Manager.  Previously serving as the firm’s Digital Marketing Strategist, Crump will now be responsible for strategizing creative marketing campaign concepts and planning quality and organized implementation in her new role. Patricia holds a Bachelor of Science degree in Marketing from Florida Gulf Coast …

View Post

Pushing the Envelope Exceeds 12th Annual Food Drive Goal, Collects 3,503 Items

In Featured News, News by getpushing

On Nov. 15, Pushing the Envelope, Inc., completed its 12th Annual CAN IT! Campaign, a food drive dedicated to helping those in need in Southwest Florida. In total, 3,503 donations were collected in just one month and given to Community Cooperative, Inc. (CCI). Collectively, the items weighed in at 3,436.50 pounds! Eleven Southwest Florida businesses and organizations in Lee and Collier …

View Post

Marketing Tips to Win the Holiday Season

In blog, Featured News by getpushing

The holiday season means an exponential increase in shopping and sales. This means more consumers in and out of the doors of your business. Or, if you’re an online business, more users visiting your website. So, now is the time to ask yourself a few questions:  Are you doing all you can to maximize your sales? Are you prepared for …

View Post

3 Must-Haves to Drive Online Marketing Results

In blog, Featured News by getpushing

There are many different avenues to go when crafting an online marketing strategy. Businesses can often find themselves doing many different things to market themselves with no results to show for it. That’s why it’s important to understand the essential elements of successful online marketing before diving in – and to have a strategy or plan. Here we will identify …

View Post

3 Best Practices for Your Google Pay Per Click Campaign

In blog, Featured News by getpushing

Nowadays, if a customer is looking for a product or service, they “google it.” (i.e., look on the Internet first). So, it’s best to be one of the top results on the first search page… and with a competitive market, that probably means paying for that placement. Enter PPC or Pay Per Click. Google is not the only search engine …

View Post

Pushing the Envelope, Inc. Adds Caitlyn Anderson as Communication Specialist

In Featured News, News by getpushing

Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Caitlyn Anderson as a Communication Specialist. In her role, Anderson is responsible for developing and executing public relations tactics and strategies for the company’s clientele. She will coordinate media and community relations and regularly produce written content that aligns with clients’ overall goals and marketing strategies. …