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Understanding Analytics

In Featured News, Measurement by getpushingLeave a Comment

According to Websters Dictionary, Analytics is the method of logical analysis. As a marketing professional, analytics is the discovery, interpretation, and communications of meaningful patterns in data. Marketing a business takes more than creative flair, it is a data-driven process that can provide an inside look at how a target audience reacts to specific stimuli and trends while providing insight …

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What does ‘marketing’ even mean? And how can I use it?

In Featured News, marketing by getpushingLeave a Comment

Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …

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We’re Thankful and We Show it…

In charity, Featured News by getpushingLeave a Comment

Author: Samantha Scott, APR Remember the childhood song, “if you’re happy and you know it”? A simple song, it goes about telling the listener that if they are happy and if they know it, then they should do something to show it – clap their hands, stomp their feet, yell “hurray”, or do all three! Maybe we should take this …

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Tips for Starting a Woman Owned or Minority Business

In Featured News by getpushing

October is National Women’s Small Business month, which makes it a great time to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration, there are more than 11 million women-owned businesses in the U.S. – 38 percent of all business. Pushing the Envelope is one of those certified women-owned …

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No, You Can’t Do It All

In Compass, Featured News by getpushing

3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep and free time would be nice!), but because that’s what …

Pushing the Envelope Wins State-Level Public Relations Award

In News, news releases by getpushing

Pushing the Envelope, Inc. (PTE), a local marketing communication firm was recently honored with a Judges’ Award from the Florida Public Relations Association at the organization’s 79th Annual Golden Image Awards. The Judges’ Award was given for the results PTE generated for Gulf Coast Town Center’s event, ‘Gulf GHOST Town Center’ last fall. This year’s judges consisted of out-of-state, accredited …

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How to Shine Through the Rain

In Featured News, news releases, public relations, public relations southwest florida, publicity by getpushing

Despite being known for our illustrious year-round sunshine, we are now in the heart of the Southwest Florida rainy season. Much like we receive heavy rain showers day after day, journalists too experience their own form of a downpour. Except, instead of rain, they are flooded with emails. Hundreds upon hundreds of emails. If you’re like most individuals sharing a …