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Pushing the Envelope, Inc. Adds Caitlyn Anderson as Communication Specialist

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Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Caitlyn Anderson as a Communication Specialist. In her role, Anderson is responsible for developing and executing public relations tactics and strategies for the company’s clientele. She will coordinate media and community relations and regularly produce written content that aligns with clients’ overall goals and marketing strategies. …

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Focusing on Others Can Benefit You

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ISSUE: Pushing the Envelope, Inc. (PTE) was looking for a way to engage new audiences and diversify content for a local non-profit client without “watering down” the message or losing focus on the mission. The existing posting strategy was heavily focused on engaging the existing audience made up of loyal donors and volunteers well-versed in the organization’s mission but lacked …

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Pushing the Envelope, Inc. Named a Constant Contact Certified Partner

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Pushing the Envelope, Inc. has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses. As a Certified Partner, Pushing the Envelope, Inc. has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their …

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Understanding Analytics

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Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …

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Pushing the Envelope Wins Two State Public Relations Awards

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On August 9, 2022, the Florida Public Relations Association held its annual Golden Image Awards, recognizing public relations and marketing professionals for their innovation, planning, and design for various campaigns and projects.  Pushing the Envelope, Inc., was presented with a Judges’ Award and Award of Distinction for the gift card campaign they successfully produced for The Dock at Crayton Cove …

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Fewer Posts Can Equal Bigger Results

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ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement.  OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount of posts shared organically from the brand when compared to …

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Why Tracking ROI is Essential

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When you launch a new marketing campaign, you have a goal in mind – to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI is simply how a company measures the amount of revenue …

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Pushing the Envelope Adds Richard Gosling as Digital Marketing Assistant

In Featured News, News, news releases by getpushing

Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Richard Gosling as a Digital Marketing Assistant. In his role, Gosling is responsible for assisting in the development of social media strategies, as well as the production of social media content, email marketing efforts, and inbound Internet marketing to execute successful digital initiatives. Gosling is pursuing …

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Leveraging Media Relations to Increase Brand Awareness

In blog, Featured News by getpushing

There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …