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3 Tips for Maximizing the Effectiveness of Your Email Marketing

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By: Ellie Marchiori In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of online communication, it’s essential to elevate your strategies to stand out. In this blog, we’ll explore three important tactics for maximizing the effectiveness of your email marketing campaigns. 1. …

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Earth Day and Corporate Social Responsibility – 5 Tips

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By: Bethany Chadwick Cordero Earth Day is an excellent reminder to evaluate how we are taking measures as individuals and as businesses to be environmentally and socially responsible. In today’s world, corporate social responsibility (CSR) goes hand in hand with ethical business practices and should be an integral part of your branding and/or communication strategy.  With cancel culture gaining traction, …

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Balancing Banter Online

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By: Paige Johnson In today’s competitive digital landscape, brands are always looking for new ways to stand out and creatively engage with their audience. Maybe you can relate? One often overlooked strategy is using playful communication techniques in social media marketing, such as brand banter. Striking the right balance between engaging and connecting with your audience personally while maintaining professionalism …

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Marketing Tips to Thrive in Uncertain Economic Times

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By: Samantha Scott, APR In today’s economic climate, characterized by high interest rates, national debt discussions, and consumer pullback, businesses face significant challenges. However, this is also a time of opportunity for business leaders who can adapt their marketing strategies effectively.  One key approach recommended by leading economists (interesting that they are talking about marketing, no?) is to leverage your …

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The Influential Role of Women in Shaping Communication Strategies

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By: Yliana Vilella Public relations often involves diverse influences and perspectives – both by the initiators and certainly among the audiences. From crafting compelling narratives to navigating complex communication strategies, women have long played a central role in contributing to the public relations landscape. Their natural leadership strengths in authenticity, inclusivity, and flexibility have paved the way for innovative approaches …

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Pushing the Envelope, Inc. Hires Paige Johnson as Marketing Assistant

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Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces Paige Johnson is the team’s new Marketing Assistant. In the Marketing Assistant position, Johnson is responsible for aiding in the execution of cross-channel marketing efforts, including content production, research, organization, and more. Johnson earned a bachelor’s degree in marketing from Florida Gulf Coast University and …

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Pushing the Envelope, Inc. Adds Bethany Chadwick Cordero as Digital Marketing and Design Coordinator

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Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces the addition of Bethany Chadwick Cordero as Digital Marketing and Design Coordinator. As the Digital Marketing and Design Coordinator, Chadwick Cordero assists in setting digital marketing and design strategies, developing and implementing social media campaigns and content, and supporting email marketing efforts. She is also …

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5 Tips for Spring Cleaning Your Marketing Strategies: A Fresh Approach for Growth

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By: Ellie Marchiori Now is the perfect time for businesses to engage in some spring cleaning for their marketing. Just as we declutter our homes and embrace a fresh start, your marketing strategies deserve the same attention. Follow these five steps to revitalize your marketing approach for growth and success this year! 1. Dust Off Your Brand Messaging Start your …

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The Power of Internal Communication in Today’s Business Climate

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By: Yliana Vilella When planning communication, companies often focus on external stakeholders – clients and customers. However, one key audience frequently overlooked is the internal audience – the employees and stakeholders within the organization and critical messaging vital to their involvement and understanding. Internal communication also plays a crucial role in organizational success, serving as the vital link between the …

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The Psychology of Valentine’s Day Marketing: What Appeals to Customers?

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By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively? We’re here to help dig into the tactics that have …