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Leveraging Media Relations to Increase Brand Awareness

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There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …

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Pushing the Envelope Wins Three Regional Public Relations Awards

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Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony. The firm has been honored with 36 local Image Awards since its inception 15 years ago. An Award of Distinction and Judges’ Award were given for PTE’s …

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Tuning in to the Changes in Video Marketing

In blog, digital marketing, Featured News, Internet Marketing, marketing, marketing mix, media, social media, strategy, tips, video, youtube by getpushing

Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …

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The Importance of Social Responsibility

In blog, education, Featured News, marketing, public relations, Push It Forward, Reputation Management, strategy, tips by getpushing

Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values or stance on certain topics or issues. However, with the …

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Pushing the Envelope, Inc. Promotes Hannah Ramsey to Client Relations and Marketing Specialist

In News by getpushing

Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, has promoted Hannah Ramsey to Client Relations and Marketing Specialist. With the company for nearly four years, Ramsey will assist with the execution of high-quality client service and operational improvements. She will also facilitate marketing strategy development and implementation, and oversee advertising planning, and implementation. Ramsey …

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Pushing the Envelope, Inc. Adds Tricia Mullis as Digital Marketing Assistant

In News by getpushing

Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Tricia Mullis as a Digital Marketing Assistant. In her role, Mullis is responsible for assisting in the development of social media strategies, as well as the production of social media content, email marketing efforts, and inbound Internet marketing to execute successful digital initiatives. Mullis holds a …

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Pushing the Envelope Wins Two Local American Advertising Awards

In News by getpushing

Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with two awards at the local American Advertising Awards (ADDYs). PTE was recognized with a Silver ADDY and Judges’ Award for a video produced on behalf of The Dubin Center. A resource center that assists families of individuals suffering from Alzheimer’s disease, PTE’s …

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Promoting an Unmatched Brunch at Angelina’s

In Case Studies, Featured News by getpushing

ISSUE Pushing the Envelope, Inc. (PTE) serves as the agency of record for Angelina’s Ristorante (Angelina’s). Through operational assessments and market research completed by restaurant management, Angelina’s determined they could increase revenue and market share by adding a Sunday brunch service. PTE was approached to help promote this additional service to their existing guests and potential new guests but was …

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Pushing the Envelope’s Patricia Crump Becomes Meta Certified Media Planning Professional

In News by getpushing

Patricia Crump, Digital Marketing Specialist at Pushing the Envelope, has recently been accredited as a Meta Certified Media Planning Professional. According to Meta (formerly Facebook), this credential is awarded to digital advertising professionals who demonstrate proficiency in designing an end-to-end Meta marketing strategy that aligns to business goals and complements a holistic marketing plan. Those wishing to obtain a certification …

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Gifting Waterfront Dining Increases by 72.35%

In Case Studies, Featured News by getpushing

ISSUE Like many restaurants in Southwest Florida, The Dock enjoyed a strong year of sales in 2021, post the initial COVID-19 hospitality crash of 2020. They scaled back some marketing efforts earlier in the year due to the success. However, in September of 2021, looking toward the end of the year, the owner was ready to revisit efforts and desired …