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Email Communication

5 Tactics to Get to Know your Audience Better

How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s

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3 Questions to Ask Your Content Development Team

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital

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3 Targeting Strategies to Increase Your Marketing ROI

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting

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5 Tips for an Effective Email Marketing Strategy

Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business.  Now more than ever, as we continue to

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3 Strategies to Help Kickstart Your Reopening

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily

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Crisis Communication: 5 Tips for Communicating Amid the COVID-19 Pandemic

As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working

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Yes, you CAN and you SHOULD measure that

How many times have you had a great idea, went with it, and then thought - "hmm, I'm not sure if that really paid off. I 'think' it did, but I can't be certain." Or maybe you're in marketing director role and you have to report to the C-suite about

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CAN-SPAM and How it Affects Your Email Marketing

If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all

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