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Measuring the Success of Your Holiday Marketing

In blog, digital marketing, education, Email Marketing, Featured News, marketing, strategic planning, strategy, tips by getpushingLeave a Comment

Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …

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Ten Tips for Being a Successful Woman in Business

In blog, education, Featured News, media, networking, public relations, strategic planning, strategy, tips, Uncategorized by getpushing

The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about $1.7 …

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Record Revenue Increase Created with Strategic Marketing

In Case Studies, healthcare marketing, marketing, southwest florida, strategic planning, strategy by getpushing

ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …

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Checking Into Barcelona

In blog, Communication, education, Featured News, Goals & Resolutions, marketing, Measurement, public relations, strategic planning by getpushing

The Barcelona Principles…although sounding an awful lot like an EU Summit meeting, they are, in fact, a declaration of measurement principles agreed upon by organizations, academics, businesses and even government within the public relations and marketing industry. In 2010, these measurement principles were decided upon and now, five years later, they have been updated.

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New Trends in PR

In blog, brand awareness, Communication, Featured News, pr, public relations, pushing the envelope, strategic planning, strategy by getpushing

Public Relations is defined as the strategic communication process of building mutually beneficial relationships between organizations and their publics. So it is inevitable that as technology and human behavior shift over time, the marketers’ strategy on how to reach those audiences must also shift. So what trends should you be preparing for? 1. Customer-Centric Communication Consumers are becoming more selective …

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What I’ve Learned So Far in My PTE Internship

In Communication, intern, internship, news releases, pushing the envelope, social media, strategic planning by getpushing

By: Jessica McAffee I can’t believe that my internship at Pushing the Envelope is almost complete. Not having any prior marketing or PR experience before this internship, I was at first a little afraid of what I was going to get myself into. But as the internship went on, I found myself learning new skills that I know will benefit …

4 Things to Consider When Planning Your New Website

In design, strategic planning, web design, Website Development by getpushing

By: Matt Mernin Interactive Web Developer Having a website these days will no longer set you apart from your competitors. There are however, many factors that can help your website perform against your online contenders. If you’re considering developing a new website, this post should help you avoid some potential unexpected delays. 1. Choose the right website domain. Your domain …

4 Steps to Achieve Website Development Harmony

In Internet Marketing, strategic planning, strategy, web design, Website Development by getpushing

By: Matt Mernin Interactive Web Development As I write my first blog entry for Pushing the Envelope, one particular topic comes to mind, which is vital to effective project management – Defining the Website Development Process. This can be defined as a sequential series of steps to follow, guiding a web development project from discovery to launch.  It is vital …

Public Relations Strategy – 10 Steps to Ensure Success

In accreditation, pr, public relations southwest florida, strategic planning, strategy by getpushing

As many of you know, I earned by APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …

Meaningful Metrics

In KPIs, Measurement, social media, southwest florida, strategic planning, strategy, tips by getpushing

By: Alex Fernandez, Social Media Strategist Metrics are a huge component of website analytics. Choosing the right metrics to measure can mean all the difference between gaining insight and “analysis paralysis”. For example, you’re driving in your car, and your battery light comes on. You drive to the nearest service center to have it looked at. Your mechanic isn’t going …