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Best Brand Voices on Social Media (According to PTE)

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, facebook, Featured News, Instagram, linked in, LinkedIn, marketing, networking, social media, twitter by getpushing

Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …

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3 Questions to Ask Your Content Development Team

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, Featured News, Internet Marketing, marketing, Measurement, Mobile Marketing, public relations, social media by getpushing

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …

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How Companies Are Promoting Sustainability

In blog, brand awareness, Communication, Featured News, marketing, tips by getpushing

While companies have been “going green” and promoting sustainability for years, the demand for corporate environmental responsibility is at an all-time high and doesn’t appear to be slowing down. This focus on sustainability has been driven by headlines focused on climate change coupled with changing consumer behaviors from Millennials and Generation Z. Ahead of Earth Day, we took a look …

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5 Tips for Boosting Engagement on Instagram via Stories

In blog, brand awareness, Communication, digital marketing, Instagram, social media, southwest florida, tips by getpushing

Instagram Stories are becoming increasingly popular with marketers and brands, which is why boosting engagement is so important; but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their …

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3 Quick Tips for Better Networking Amid COVID-19

In blog, brand awareness, Communication, COVID-19, LinkedIn, networking by getpushing

Knowing how to network effectively is a powerful tool in today’s modern professional setting. Not only does it give you the opportunity to develop or deepen your professional contacts and references personally, it also provides you with the chance to highlight your company and demonstrate your unique value proposition (UVP) – both as an individual and as the face of …

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3 Things to Consider Before Rebranding

In blog, brand awareness, Branding, marketing, southwest florida, strategic planning, strategy, tips by getpushing

In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …

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3 Reasons to Use Infographics Plus Tips for Creating Them

In art, blog, brand awareness, Branding, Communication, digital marketing, Featured News, Graphics, infographic, southwest florida, strategy, tips by getpushing

Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …

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Consistency and Brand Standards

In blog, brand awareness, Branding, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out through brand standards. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit …

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Dissecting a Brand

In brand awareness, Branding, marketing by getpushing

By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …