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Consistency and Brand Standards

In blog, brand awareness, Branding, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …

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Dissecting a Brand

In brand awareness, Branding, marketing by getpushing

By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …

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New Trends in PR

In blog, brand awareness, Communication, Featured News, pr, public relations, pushing the envelope, strategic planning, strategy by getpushing

Public Relations is defined as the strategic communication process of building mutually beneficial relationships between organizations and their publics. So it is inevitable that as technology and human behavior shift over time, the marketers’ strategy on how to reach those audiences must also shift. So what trends should you be preparing for? 1. Customer-Centric Communication Consumers are becoming more selective …

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Our 2015 ‘Push It Forward’ Grant- Beacon of H.O.P.E.

In brand awareness, Email Marketing, Featured News, public relations southwest florida, Push it Forward, pushing the envelope, social media, strategy, Uncategorized by getpushing

For those who don’t know, Pushing the Envelope is BIG on community service. In fact, it’s one of the key traits that make up our company culture. Everyone at PTE serves on non-profit boards, volunteers their time or donates financially to several charitable organizations in Southwest Florida. So, it was only a matter of time before we decided to offer …

Extra! Extra! Hear All About Your Startup!

In brand awareness, News, pr, press, public relations, publicity, tips by getpushing

By Arantza Calligari Marketing and Communications Intern “Finding Free Press for your Startup” Running a startup business is hard enough.  Let free press help move things along.  Press is exceptionally beneficial because it creates credibility, exposure and brand recognition; not to mention, it’s free!  Yet the irony of the “press game” is the fact that some businesses receive no coverage …