We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …
5 ways to make a website more “independent” for Independence Day
By: Kate Walter, MA, APR and Jessica McAfee On July 4, 1776, America adopted the final draft of the Declaration of Independence and the American Colonies declared their independence from Great Britain. Even during the onslaught of the Revolutionary War, the 13 Colonies took a stand and were ready to be out on their own. In a way, businesses have …
Google + Changes for Business
In anticipation of Social Media Day on June 30, PTE is excited to share new features, changes and successful case studies regarding social media all through the month of June. Stay tuned! By Lisa Davanzo: Google+ changes for business It has been my experience through the years that most businesses understand that they need to be active on Google+ but, …
What’s All This Humming About?! Google Hummingbird and SEO
By: Alex Fernandez Internet Marketing Strategist Marketing is a very dynamic field to work in. What works today not work tomorrow, and vice versa. One of the toughest parts of my job is keeping up with the ever-changing Internet. On the other hand – it’s also a blessing, because PTE is a small, yet agile marketing agency. We can adapt …
How are Social Media and SEO Related?
By: Alex Fernandez Internet Marketing Strategist The world turns to a combination of search and social media for information. Boom. Blog complete. Okay, I’m not getting off the hook that easy! It’s actually a little more intricate than that. Generally speaking – what I said is 100% true, according to studies by GroupM and comScore in 2011. Online users use …
WordPress for your Custom Website Platform – Part 1: WordPress CMS
By: Alex Fernandez Internet Marketing Strategist Last week, our Interactive Website Developer, Matt Mernin, discussed the benefits of developing a custom website, rather than using a website template. Some of the benefits Matt discussed included custom design, user navigation, web standards and tailoring the website to the business’ marketing goals. Over the next few weeks, I will share with you …
Internet Marketing – What does my son do?
By: Alex Fernandez Internet Marketing Strategist “What is it that you do again?!” With Father’s Day coming up this Sunday, I wanted to give my father a gift, in the form this blog entry. I’ve always wondered if he understands exactly what I do here at PTE, as an Internet Marketing Strategist. While I’m sure he knows it has something …
We're Still Growing! Web Developer Added to Team PTE
Yes, we’ve got another announcement to make! Rounding out our recent growth spurt, we’re excited to share that we’ve added Matt Mernin to our team! Hired as an Interactive Web Developer, he will be responsible for all web development, coding, design, and email campaigns. He’ll also collaborate with Alex Fernandez, our Internet Marketing Strategist, for other web-based projects. A lifelong …
Branding for SEO: Building Brands with Online Competition in Mind
By: Alex Fernandez Internet Marketing Specialist One of the most fundamental marketing lessons I took away from my days at Florida Gulf Coast University with Dr. Ludmilla Wells, was this principle: “You CANNOT market in a vacuum,” meaning that there will always be external factors, such as competition, environmental factors, industry trends, etc., that you will have to adapt to. …
Blog Writing 101
By: Annette Venditti Communication Ally I love writing. I have been writing since I was young, first in diaries and journals and then in my sketchbooks and school notebooks. I love the creative process, the ability to create a place and a story that can entertain, educate and paint a picture for everyone to enjoy. I have now entered the …