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Five Things your SEO Strategy is Probably Missing

In Advertising, blog, design, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, SEO, strategy, web design, Website Analytics, Website Development by getpushingLeave a Comment

SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …

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How to Use Push Marketing Effectively

In Advertising, blog, digital advertising, digital marketing, Email Marketing, Featured News, Internet Marketing, marketing, marketing mix, SEO, social media, strategy, tips by getpushing2 Comments

Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …

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Three Tips for Defining your SEO Strategy

In Advertising, blog, digital advertising, digital marketing, Featured News, Internet Marketing, marketing, SEO, tips, web design, Website Analytics, Website Development by getpushingLeave a Comment

Search engine optimization (SEO) is the practice of refining and enhancing your web content to improve your website traffic quality and quantity. Similar to most digital tools and platforms, an SEO strategy relies on an ever-changing landscape of automation and scripts designed to improve the user experience over time. Are your eyes already glazing over? Take a deep breath and …

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3 Targeting Strategies to Increase Your Marketing ROI

In blog, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, SEO, strategy by getpushing

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting strategies that we’ve found to make our clients’ messaging more …

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Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushing

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …

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Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …

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5 ways to make a website more “independent” for Independence Day

In blog, SEO, Uncategorized, web design, Website Analytics, Website Development by getpushing

By: Kate Walter, MA, APR and Jessica McAfee On July 4, 1776, America adopted the final draft of the Declaration of Independence and the American Colonies declared their independence from Great Britain. Even during the onslaught of the Revolutionary War, the 13 Colonies took a stand and were ready to be out on their own. In a way, businesses have …

Google + Changes for Business

In Google+, Measurement, Pinterest, SEO, social media, strategy, tips by getpushing

In anticipation of Social Media Day on June 30, PTE is excited to share new features, changes and successful case studies regarding social media all through the month of June. Stay tuned! By Lisa Davanzo: Google+ changes for business It has been my experience through the years that most businesses understand that they need to be active on Google+ but, …