View Post

LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

View Post

9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushing

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …

View Post

3 Quick Tips for Better Networking Amid COVID-19

In blog, brand awareness, Communication, COVID-19, LinkedIn, networking by getpushing

Knowing how to network effectively is a powerful tool in today’s modern professional setting. Not only does it give you the opportunity to develop or deepen your professional contacts and references personally, it also provides you with the chance to highlight your company and demonstrate your unique value proposition (UVP) – both as an individual and as the face of …

View Post

3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushing

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

View Post

5 Time-Saving Social Media Tips

In blog, digital marketing, facebook, Featured News, Instagram, LinkedIn, social media, southwest florida, tips, twitter, writing by getpushing

By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful content can require. When your small business begins using social media as a primary part of your marketing plan, it’s critical to …

View Post

3 Post-COVID-19 Digital Communication Tips Plus Example Content

In blog, Branding, Communication, COVID-19, digital advertising, digital marketing, facebook, Featured News, infographic, Instagram, LinkedIn, marketing, social media, southwest florida, strategic planning, tips by getpushing

The COVID-19 pandemic and resulting economic decline has forced businesses and individual professionals to operate in ways never imagined. Now, as we enter the initial phases of opening the nation’s economy, it’s crucial to be thinking about how to reopen and market your business effectively. While acclimating to this “new normal,” it’s also very important to stay connected and engaged …

View Post

Staying Up to Date on Social Media

In blog, Communication, digital marketing, facebook, Featured News, LinkedIn, social media, tips by getpushing

Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Facebook, Instagram, Twitter, LinkedIn, and other platforms are two-way channels allowing you the opportunity to build a relationship and connect with your target audience. These channels are …

View Post

Pushing The Envelope Promotes Vanessa Fernandez to Communication Strategist

In Communication, Featured News, LinkedIn, new job, News, news releases, Rise Up by getpushing

Fort Myers-based marketing-communication firm Pushing the Envelope, Inc. (PTE) has promoted Vanessa Fernandez to Communication Strategist. In her new role, Fernandez serves as a primary liaison and strategy lead for a variety of clients. Building on her more than three years with PTE, Fernandez will now directly oversee services for a range of clients, including, but not limited to: public …

View Post

Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …

View Post

8 Key Elements of an Effective Social Media Strategy

In blog, facebook, Google+, Instagram, LinkedIn, marketing, Measurement, social media by getpushing

By: Samantha Scott, APR Social media day is coming soon (June 30!) and to celebrate I’d like to offer eight key elements of an effective social media strategy. Using social media to market your business can be tricky, especially if you’re working in-house and wearing lots of marketing hats. That’s why we’ve created this outline as a reference guide to …