We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …
Not Interested in Pinterest? You Should Be!
By Richa Srivastava Marketing and Communications Intern If you’re a business-owner – whether your company is national or international, online or brick-and-mortar, mom-and-pop or corporation – one thing is certain: your company needs to be active on social media. This is sometimes easier said than done; however, in today’s day and age, social media is critical to the success of …
Infographic: People are on Social Media, but Where?
More than 1 billion people access Facebook per month and there are 11 million users of Instagram, arguably one of the social media newbies. People are using social media to communicate and share, but where are they? Social Media Today shared an infographic recently which explains just that. Be sure to check out their speculations on the highest and least …
3 Spooky Social Media Facts
By: Susan Frantz Online Communication Assistant It’s beginning to feel a little bit spooky over here at PTE! Since we are in the Halloween spirit we thought we would share with you some “scary facts” about Social Media 3 Spooky Social Media Negative reviews really impact the consumer. Did you know that about 80% of consumers will change their mind …
Social Media Day 2012!
June 30th is recognized internationally as Social Media Day. It’s kind of a big deal around these parts… Check out how PTE is participating. So, who’s your favorite PTE-er who’s bringing social media to life?
Twitter Chats – Using Twitter for More than 140 Characters
By: Susan Frantz Online Communications Assistant Most people think of Twitter as short bursts of information or tweets. You get 140 characters and that’s it. Both of those ideas are true, but there’s another way to use Twitter – chats. You may be thinking, Twitter chat, I’ve never heard of that before? That’s okay… Twitter chats can open up a …
5 Social Media Resources, OTHER THAN Facebook and Twitter
Another gem from our talented Internet Marketing Strategist, Alex Fernandez, this week we’re covering social media resources other than the obvious – Facebook and Twitter. From websites to tools, these are valuable resources anyone can use. There’s certain to be something covered for everyone… #1 Involver Applications Involver is a great resource for the social savvy marketer that wants the …
Google+… A big PLUS, for all of us
By now you probably know that there’s a new social network in town, and it’s not going away any time soon. Google+ has been hyped throughout the blogosphere as “the next big social network”. Some have even gone as far as calling “better than Facebook”. So, should we freak out just yet? We all know that upstart social media websites …
3 Steps to Take for Social Media Awareness
Guest Post By: Alex Fernandez, Social Media Strategist at PTE Creating social media awareness can be the difference between success and failure for any social media marketing campaign. It’s great that you’ve started to leverage social media, and you may have some great content ideas – but you have to let the world know that you’re here! Ask yourself: do …
Measuring Social Media Effectiveness & Engagement
Surprisingly to some, you don’t need some fancy system or to spend a lot of money to track your efforts online. You can do it on your own by carefully tracking what you’re doing and where and what the results or responses were/are. We recently published a guest article on Twitip on the topic – “Measuring Social Media Effectiveness & …
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