Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Ten Tips for Being a Successful Woman in Business
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about $1.7 …
How to Grow Your Small Business
By: Samantha Scott, APR President Are you a small business owner? Are you looking for resources to help grow your business, or at least lighten your burden and get a little more cash flow movement? I can relate. As the owner of a small business for more than 12 years, I can appreciate how hard you work and can …
What is going on with Instagram?
By: Veronica Vasquez Sara Have you noticed a decrease in likes and/or comments on your Instagram account? It might be subtle for now, but things could change quickly. So, what’s going on with Instagram? Well, let’s start with some background information… Where it all began… Instagram has been around since 2010, and it has grown drastically in the past few …
Yes, you CAN and you SHOULD measure that
By: Samantha Scott, APR How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simples rules to follow to make sure you’re …
10 Marketing Communication Tips to Stay Ahead
We get asked all the time, “What should my company be doing as far as marketing and public relations?” This is our top 10 list of things that you need to be doing right now.
Video Blogging
Want to use more video as part of your marketing strategy? Not sure where to begin? Lisa Davanzo explains her top tips in video blogging. Click to watch the video now!
Google + Changes for Business
In anticipation of Social Media Day on June 30, PTE is excited to share new features, changes and successful case studies regarding social media all through the month of June. Stay tuned! By Lisa Davanzo: Google+ changes for business It has been my experience through the years that most businesses understand that they need to be active on Google+ but, …
A Crash Course in Changing the World- a Tedx Talk
I was told throughout my childhood that it would be impossible to “change the world,” and that I should not take on such a large feat as I would likely be disappointed. I never let this sway my belief, though, that each of us has the potential to make a difference for any cause we care about. As president of …