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YouTube Combatting Misinformation

In blog, Communication, COVID-19, digital marketing, education, Featured News, marketing, media, pr, public relations, social media, video, youtube by getpushingLeave a Comment

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …

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5 Tips for Creating Video Using an iPhone/Smartphone

In blog, digital marketing, Featured News, marketing, social media, tips, video by getpushingLeave a Comment

Did you know the average attention span is less than 7 seconds? That’s how little time you have to capture your audience and give them a reason to stick with you. Enter the power of video in your content development plans.  Content development is an essential component of the digital communication process. Often times, it’s easy to get wrapped up …

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3 PR Tips for Earning Media Coverage Amid the Current Crisis

In blog, Branding, Communication, COVID-19, Featured News, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity, tips, video by getpushingLeave a Comment

When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting its focus to other non-COVID-19 related topics. While we certainly …

Top 3 Things NOT to be Afraid Of This Season

In Communication, Reputation Management, social media, video by getpushing

Written By: Vanessa Fernandez We’re inching closer to the most ghoulishly frightening holiday of the year – Halloween. While we typically take this time to enjoy the things in life that scare us half to death (cue witches’ laughter and doors creaking), we encourage our clients not to take the same approach to their marketing and public relations plans. While …

A Crash Course in Changing the World- a Tedx Talk

In Communication, event, innovation, pushing the envelope, southwest florida, tips, Uncategorized, video by getpushing

I was told throughout my childhood that it would be impossible to “change the world,” and that I should not take on such a large feat as I would likely be disappointed. I never let this sway my belief, though, that each of us has the potential to make a difference for any cause we care about. As president of …

PTE’s Tips for Creating Social Media Videos

In social media, video by getpushing

Susan Frantz Online Communication Assistant After reading last week’s blog, we are sure you understand the importance of including videos in your social media mix. We bet you’re thinking; “Well now I know I need a social video, but how do I create one?” Luckily, your neighborhood social media experts (cough, cough, PTE) are here to with some helpful advice …

4 Reasons Why Videos are a MUST in Social Media

In marketing mix, social media, video, youtube by getpushing

By: Susan Frantz Online Communication Assistant How many times a day or week are you inclined to watch a video posted on a social media site? Once a day? According to The Social Skinny and their recent stats, about 3 billion hours of video watching happens on YouTube each month!  3 billion hours… Do you know what that means? It …