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Consistency and Brand Standards

In blog, brand awareness, Branding, digital marketing, education, Featured News, marketing, strategic planning, strategy, tips by getpushing

What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …

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How to Build and Maintain Your Reputation

In blog, Branding, Featured News, marketing in the recommendation age, public relations, Reputation Management by getpushing

Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way your business (or nonprofit) is portrayed can make or break …

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Dissecting a Brand

In brand awareness, Branding, marketing by getpushing

By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …

Handlebar Lore – A Case Study on Branding

In Branding, innovation, marketing, southwest florida by getpushing

As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …

Giving Back & the PR Benefits

In Branding, charity, pr, public relations, public relations southwest florida, strategy by getpushing

By: Samantha Scott, APR Yes, we’re in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or “paying it forward,” there is value in getting involved in the community from a business perspective. Doing community service projects, …

Branding: Consistency is Key

In Advertising, Branding, marketing, strategy by getpushing

By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …

The Value of Keeping Your Logo Fresh

In Branding by getpushing

Many companies, large and small, can be seen refreshing an existing logo and you may ask yourself why. There are a variety of reasons and we want to share some with you. Whether you are looking to develop a logo for your new business or are wondering if your current logo needs a refresh, here are some expert tips on …