The ongoing COVID-19 pandemic has forced healthcare public relations (or PR) to the forefront of public and media attention. Now more than ever, healthcare PR is critical. Despite much of the news being centered on the Coronavirus pandemic, it should not diminish the importance or prominence of other types of
In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily
When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting
As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working
Online Reputation Management & Yelp Online reputation management is a significant facet of digital PR and must be monitored and maintained accordingly. In the modern digital age, many consumers turn to online resources and websites to search for local businesses to accommodate their needs and wants. This is why having
At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, a graphic helps you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow
The holidays are naturally a busy time of year, busy personally and professionally. In Southwest Florida where we are located, it's even busier for local businesses. We are in the midst of what we call "season" when our snowbird friends return for a few months. It's a great, but hectic