View Post

YouTube Combatting Misinformation

In blog, Communication, COVID-19, digital marketing, education, Featured News, marketing, media, pr, public relations, social media, video, youtube by getpushingLeave a Comment

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …

View Post

3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushingLeave a Comment

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

View Post

3 PR Tips for Earning Media Coverage Amid the Current Crisis

In blog, Branding, Communication, COVID-19, Featured News, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity, tips, video by getpushingLeave a Comment

When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting its focus to other non-COVID-19 related topics. While we certainly …

View Post

Crisis Communication: 5 Tips for Communicating Amid the COVID-19 Pandemic

In blog, Communication, COVID-19, Crisis Communication, digital marketing, Email Communication, Email Marketing, facebook, Featured News, news releases, pr, public relations, strategic planning, tips by getpushing

As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working remotely and communicating details to their consumers. Right now, it’s …

View Post

Filtered Reviews? We’re Here to Yelp!

In blog, digital marketing, education, Featured News, Internet Marketing, pr, public relations, Reputation Management by getpushing

Online Reputation Management & Yelp Online reputation management is a significant facet of digital PR and must be monitored and maintained accordingly. In the modern digital age, many consumers turn to online resources and websites to search for local businesses to accommodate their needs and wants. This is why having a positive online reputation is essential as it increases your …

View Post

Grab Their Attention with Graphic Appeal

In blog, design, digital advertising, digital marketing, Graphics, infographic, marketing, pr, pushing the envelope, social media by getpushing

At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way to bring your …

View Post

Meet A Local Reporter

In Featured News, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity by getpushing

Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists follow the same ethical rules and best practices for presenting news, each reporter, editor, …

View Post

Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …

View Post

New Trends in PR

In blog, brand awareness, Communication, Featured News, pr, public relations, pushing the envelope, strategic planning, strategy by getpushing

Public Relations is defined as the strategic communication process of building mutually beneficial relationships between organizations and their publics. So it is inevitable that as technology and human behavior shift over time, the marketers’ strategy on how to reach those audiences must also shift. So what trends should you be preparing for? 1. Customer-Centric Communication Consumers are becoming more selective …