In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …
3 Reasons to Use Infographics Plus Tips for Creating Them
Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …
5 Time-Saving Social Media Tips
By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful social media content can require. When your small business begins using social media as a primary part of your marketing plan, it’s …
5 Reasons for Using Instagram Stories Now and in the Future
By: Lauren Boyce, Intern If you or your business has an Instagram account, chances are you’ve experimented with, or at least viewed Stories. Instagram Stories are fifteen-second pictures or videos you share with your followers that disappear in 24 hours. They can be a handy and fun feature to utilize for helping promote your business. Below, we delve further into …
3 Reasons to Advertise During Slow Times
Amid the COVID-19 pandemic large global brands and small, local businesses alike have temporarily paused advertising campaigns. In fact, according to the Interactive Advertising Bureau, 74% of media buyers, planners, and brands indicated that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. This is understandable, particularly as it applies to small businesses that may …
3 Post-COVID-19 Digital Communication Tips Plus Example Content
The COVID-19 pandemic and resulting economic decline has forced businesses and individual professionals to operate in ways never imagined. Now, as we enter the initial phases of opening the nation’s economy, it’s crucial to be thinking about how to reopen and market your business effectively using these digital communication tips. While acclimating to this “new normal,” it’s also very important …
COVID-19 – Business Resources to Help During the Pandemic
Nationwide, the ongoing Coronavirus COVID-19 pandemic has left businesses, both big and small, grappling with how to run a business, implement remote work plans, and communicate to their consumers. Read on to explore various business resources and tips that can help you and your business navigate COVID-19. Take Advantage of Slow Times Everyone is struggling to deal with Coronavirus COVID-19 …
Record Revenue Increase Created with Strategic Marketing
ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …
The Best Way to Become a Pro!
Written By: Wytske Rijpkema
What I’ve learned so far at Pushing the Envelope, Inc. includes a thousand new things. I’ve written news releases, media alerts, put together presentations and so much more. I’ve also learned a great deal about graphic design, how to re-size photos and graphic images and how to incorporate creativity into PR. It’s nice to see how things are applied outside the classroom and outside my textbooks.
Handlebar Lore – A Case Study on Branding
As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …