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innovation

Handlebar Lore - A Case Study on Branding

As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor - Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a

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Pinterest: To Pin or Not to Pin?

If you aren't super familiar with Pinterest or how a business could use it to communicate online, it's fairly easy to pick up on this über-sharing site. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into. It’s like the old school

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