Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …
The Media Pitch: How To Tell Your Story
Do you have an event or story that you would LOVE the media to pick up, but you’re not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from the crowd. Here are some key points to getting your …
Networking: For Business and PR
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …
The Importance of Setting Goals – for Career Success
Recently we had the opportunity to attend The Blue Chip Awards Luncheon. A wonderful afternoon filled with successful small business people, great food and inspirational stories, the highlight was key speaker, Nikki Stone. An Olympic gold medalist, Nikki overcame much adversity and physical challenges throughout her career and stressed the importance of setting career goals in her keynote speech. Stone …