The Florida Gulf Coast University (FGCU) Alumni Association named Samantha Scott, APR, president of Pushing the Envelope, Inc., its 2022 Alumna of Distinction, their most prestigious award. Each year, the alumni association’s Board of Directors recognizes one distinguished graduate who has upheld the tradition of excellence through personal accomplishment, professional achievement, or humanitarian service. The FGCU Alumni Association will celebrate …
Pushing the Envelope Collects More Than Double Their Food Drive Goal
On Nov. 15, Pushing the Envelope completed its 11th Annual CAN IT! Campaign, a food drive dedicated to helping those in need in Southwest Florida. The campaign collected 5,044 non-perishable food items for Community Cooperative (CCI) in just one month, surpassing previous campaign results and doubling this year’s 2,500-item goal. Collectively, the items weighed in at 3,351 pounds! Devoted to …
Pushing the Envelope Becomes a Certified Google Partner
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, has recently earned its Google Partner Badge. This is a certification allowing for a deeper strategic partnership with Google and provides the firm with access to critical insights on the latest trends within Google’s advertising platform, ultimately leading to better results for its clients. Google Partners …
How to Review and Adjust your Goals for Q4
If your 2021 is going exactly as planned, please send us upcoming lottery numbers because you clearly have a crystal ball. If you’re not psychic, you likely found yourself adjusting your 2021 plans at some point (or maybe a few times) this year. Many find themselves burdened by the uncertainty of the COVID-19 pandemic and employee shortages. Others find themselves …
Five Benefits to Community Involvement
In our last blog, we went over three simple ways to get involved in the community without spreading yourself too thin. If you’re still skeptical about community involvement, or perhaps you think the return won’t be worth the effort, allow us to change your mind. Read on for several benefits to getting your business involved in the community. Networking opportunities …
Pushing the Envelope Wins Two State-Level Public Relations Awards
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with two awards from the Florida Public Relations Association at the organization’s 2021 Golden Image Awards, a state-level award competition. The firm has won nearly 20 Golden Image Awards since its inception 15 years ago and 31 local Image Awards. An Award of …
Three Easy Ways to Get your Company Involved in the Community
Community involvement is a great way to gain awareness for your business and make local connections with businesses, organizations, and residents within the area. It can be tempting to involve yourself in every local organization and attend every local networking event in hopes of making valuable connections, but that’s likely not feasible or beneficial. Read on for three simple ways …
Tips for Making the Most Out of the “Summer Slowdown”
For many businesses in Southwest Florida, summer is closely correlated with a seasonal slowdown in customer traffic. This reduction in business and revenue is due to the annual dip in total residents, many of whom only reside in the area from about October – May. We affectionately refer to these seasonal residents as “snowbirds.” While the summer slowdown can feel …
How to Perform a Mid-Year Marketing Review
If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take a moment this month to perform a mid-year marketing review. …
Five Things your SEO Strategy is Probably Missing
SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …