When you launch a new marketing campaign, you have a goal in mind – to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI is simply how a company measures the amount of revenue …
Leveraging Media Relations to Increase Brand Awareness
There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …
Pushing the Envelope Wins Three Regional Public Relations Awards
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony. The firm has been honored with 36 local Image Awards since its inception 15 years ago. An Award of Distinction and Judges’ Award were given for PTE’s …
Tuning in to the Changes in Video Marketing
Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …
The Importance of Social Responsibility
Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values or stance on certain topics or issues. However, with the …
Pushing the Envelope Wins Two Local American Advertising Awards
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with two awards at the local American Advertising Awards (ADDYs). PTE was recognized with a Silver ADDY and Judges’ Award for a video produced on behalf of The Dubin Center. A resource center that assists families of individuals suffering from Alzheimer’s disease, PTE’s …
Promoting an Unmatched Brunch at Angelina’s
ISSUE Pushing the Envelope, Inc. (PTE) serves as the agency of record for Angelina’s Ristorante (Angelina’s). Through operational assessments and market research completed by restaurant management, Angelina’s determined they could increase revenue and market share by adding a Sunday brunch service. PTE was approached to help promote this additional service to their existing guests and potential new guests but was …
Pushing the Envelope’s Patricia Crump Becomes Meta Certified Media Planning Professional
Patricia Crump, Digital Marketing Specialist at Pushing the Envelope, has recently been accredited as a Meta Certified Media Planning Professional. According to Meta (formerly Facebook), this credential is awarded to digital advertising professionals who demonstrate proficiency in designing an end-to-end Meta marketing strategy that aligns to business goals and complements a holistic marketing plan. Those wishing to obtain a certification …
Gifting Waterfront Dining Increases by 72.35%
ISSUE Like many restaurants in Southwest Florida, The Dock enjoyed a strong year of sales in 2021, post the initial COVID-19 hospitality crash of 2020. They scaled back some marketing efforts earlier in the year due to the success. However, in September of 2021, looking toward the end of the year, the owner was ready to revisit efforts and desired …
Samantha Scott, APR, Honored as FGCU’s 2022 Alumna of Distinction
The Florida Gulf Coast University (FGCU) Alumni Association named Samantha Scott, APR, president of Pushing the Envelope, Inc., its 2022 Alumna of Distinction, their most prestigious award. Each year, the alumni association’s Board of Directors recognizes one distinguished graduate who has upheld the tradition of excellence through personal accomplishment, professional achievement, or humanitarian service. The FGCU Alumni Association will celebrate …