Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing strategy habits you may have picked up… To get you started, …
Record Revenue Increase Created with Strategic Marketing
ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
What to Say When Pitching Media
You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a standard news release won’t always put you in the spotlight. …
Handlebar Lore – A Case Study on Branding
As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …
Summertime – Long Days, Lemonade and Leverage
Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …
3 Easy Tips to Avoid a PR Nightmare
By: Samantha Scott, APR Life doesn’t come with a manual, nor do many of our jobs, so here’s my gift to you this holiday season – three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know, that doesn’t sound so hard. If that’s the case, however, …
Giving Back & the PR Benefits
By: Samantha Scott, APR Yes, we’re in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or “paying it forward,” there is value in getting involved in the community from a business perspective. Doing community service projects, …
4 Things to Consider When Planning Your New Website
1. Choose the right website domain. Your domain name is one of the first impressions your potential customer perceives about your company. Think long and hard about it; try to connect it to your existing brand and/or industry. The length of a domain is also very important. Some argue that longer domains are easier to remember, while others believe a …
Branding: Consistency is Key
By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …