Building a website is far more complicated than adding images and text to a pre-built template and making it available for everyone to see. This blog is designed to explain the crucial benefits you get with a professionally developed website versus a template. You may have seen promotions for website services in a package, typically offering clients a choice of …
4 Tips for Working with Journalists
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people – like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take a deep breath and try to relax. Think of the …
Public Relations Strategy – 10 Steps to Ensure Success
As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …
The Importance of Setting Goals – for Career Success
Recently we had the opportunity to attend The Blue Chip Awards Luncheon. A wonderful afternoon filled with successful small business people, great food and inspirational stories, the highlight was key speaker, Nikki Stone. An Olympic gold medalist, Nikki overcame much adversity and physical challenges throughout her career and stressed the importance of setting career goals in her keynote speech. Stone …