Social Media Engagement We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create your business …
High Resolution Images vs. Low Resolution Images
Often times when dealing with print media you will repeatedly hear “high resolution” or “low resolution.” What is image resolution? Image resolution is the detail an image holds. “Why does that matter? My image is great quality!” That may hold true on your computer screen, but transitioning between different mediums affects the quality of an image. Digital and print are …
What I Learned From My Internship At PTE
As the semester quickly winds down, and graduation is right around the corner, I can hardly believe my internship with Pushing the Envelope is coming to an end. It feels like yesterday was my first day and as I reflect..
What I’ve Learned So Far in My PTE Internship
By: Jessica McAffee I can’t believe that my internship at Pushing the Envelope is almost complete. Not having any prior marketing or PR experience before this internship, I was at first a little afraid of what I was going to get myself into. But as the internship went on, I found myself learning new skills that I know will benefit …
It Doesn’t Mean Anything without Measurement
Social media is the perfect stage for meeting your (potential) customers half way, building relationships and loyal customers. It provides an opportunity to receive feedback and get the answers you might not otherwise be privy to. Unfortunately, too many companies have been led to believe that just being on the platform is enough. They choose the most popular channels, post …
Pinterest: To Pin or Not to Pin?
If you aren’t super familiar with Pinterest or how a business could use it to communicate online, it’s fairly easy to pick up on this über-sharing site. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into. It’s like the old school push pin bulletin boards teenagers have where they pin things …
Networking: For Business and PR
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …