The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people – like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take a deep breath and try to relax. Think of the …
Modern Day Mother’s Day
ISSUE Specialists in Reproductive Medicine and Surgery (SRMS) is a medical practice founded and operated by Dr. Craig R. Sweet in Fort Myers, FL. They are proud to be a full-service practice providing non-discriminatory assistance regardless of age, race, sex, or sexual preference. Laura Cavin and Sheri Green always knew they wanted to become mothers, but like other lesbian couples …
PTE Wins Award of Distinction
FORT MYERS, Fla. – April 17, 2012 – The mixed marketing communications firm, Pushing the Envelope, Inc. (PTE), an Award of Distinction at the local Florida Public Relations Association’s Image Awards ceremony today. This is the fifth year in a row that the firm has been awarded for outstanding communications campaigns. The firm won the Award of Distinction for their …
Pinterest: To Pin or Not to Pin?
If you aren’t super familiar with Pinterest or how a business could use it to communicate online, it’s fairly easy to pick up on this über-sharing site. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into. It’s like the old school push pin bulletin boards teenagers have where they pin things …
Networking: For Business and PR
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …
Public Relations Strategy – 10 Steps to Ensure Success
As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …
CAN IT! Southwest Florida, Putting Hunger In Its Place This Thanksgiving
FORT MYERS, Fla. – November 2, 2011 – In an effort to help end hunger in Southwest Florida, Pushing the Envelope Inc. is hosting CAN IT!, a food drive benefitting the Community Cooperative Ministries, Inc. (CCMI). Their collection goal is 500 items. Pushing the Envelope, Inc. will be collecting canned food and non-perishable items until noon on Wednesday, November 23rd. …
Know Thy PR Professional – Is APR Important?
Many professionals have credentials or letters after their name, but what do they mean? Do they even matter? This week’s blog post is going to discuss one such situation – the APR. APR means Accredited in Public Relations. For members of FPRA, PRSA, and other professional public relations organizations, you probably understand the significance. It’s an earned designation that is …
PTE Honored with Judges’ Award at State PR Competition
FORT MYERS, Fla. – August 10, 2011 – Pushing the Envelope, Inc. (PTE), a local mixed marketing communications firm was recently honored with a Judges’ Award at the Golden Image Awards Ceremony by the Florida Public Relations Association. A Judges’ Award highlights a public relations program that achieved maximum impact for the least amount of money, and as part of …
The Value of Keeping Your Logo Fresh
Many companies, large and small, can be seen refreshing an existing logo and you may ask yourself why. There are a variety of reasons and we want to share some with you. Whether you are looking to develop a logo for your new business or are wondering if your current logo needs a refresh, here are some expert tips on …