FORT MYERS, Fla. – November 27, 2012 – In an effort to help end hunger in Southwest Florida, Pushing the Envelope, Inc. recently hosted their 2nd Annual CAN IT!, a food drive – doubling their goal from last year to 1,000 items. With support from many community members and businesses throughout Southwest Florida, the goal was exceeded by nearly 20%! …
Giving Back & the PR Benefits
By: Samantha Scott, APR Yes, we’re in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or “paying it forward,” there is value in getting involved in the community from a business perspective. Doing community service projects, …
4 Things to Consider When Planning Your New Website
1. Choose the right website domain. Your domain name is one of the first impressions your potential customer perceives about your company. Think long and hard about it; try to connect it to your existing brand and/or industry. The length of a domain is also very important. Some argue that longer domains are easier to remember, while others believe a …
2nd Annual CAN IT! Campaign Starts Oct. 15!
FORT MYERS, Fla. – October 12, 2012 – In an effort to help end hunger in Southwest Florida, Pushing the Envelope, Inc. is hosting the 2nd Annual CAN IT!, a food drive benefiting the Community Cooperative Ministries, Inc. (CCMI). Their collection goal is 1,000 items –double their goal last year. Pushing the Envelope, Inc. will be collecting canned food and …
Branding: Consistency is Key
By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …
Advantages of a Custom-Designed Website
Building a website is far more complicated than adding images and text to a pre-built template and making it available for everyone to see. This blog is designed to explain the crucial benefits you get with a professionally developed website versus a template. You may have seen promotions for website services in a package, typically offering clients a choice of …
Pushing the Envelope Wins Award at State PR Conference
FORT MYERS, Fla. – August 13, 2012 – Pushing the Envelope, Inc. (PTE), a local marketing communications firm was recently honored with a Judges’ Award at the Golden Image Awards Ceremony by the Florida Public Relations Association. A Judges’ Award highlights a public relations program that achieved maximum impact for the least amount of money, and as part of the …
The Media Pitch: How To Tell Your Story
Do you have an event or story that you would LOVE the media to pick up, but you’re not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from the crowd. Here are some key points to getting your …
4 Tips for Working with Journalists
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people – like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take a deep breath and try to relax. Think of the …
Modern Day Mother’s Day
ISSUE Specialists in Reproductive Medicine and Surgery (SRMS) is a medical practice founded and operated by Dr. Craig R. Sweet in Fort Myers, FL. They are proud to be a full-service practice providing non-discriminatory assistance regardless of age, race, sex, or sexual preference. Laura Cavin and Sheri Green always knew they wanted to become mothers, but like other lesbian couples …