Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be established – attendee satisfaction, registration numbers vs the actual number …
Show your Fans and Followers Love Year-Round!
Social Media Engagement We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create your business …
5 Things To Ask Your PR Firm Before Signing a Contract
What should a prospective client ask their preferred PR firm before doing business with them? There is plenty a PR firm can do for a company and should be viewed as a valuable investment. Like any investment, however, it should be done with careful consideration. The team here at Pushing the Envelope has gathered a few insightful questions to ask …
What I’ve Learned From My Internship At PTE
Written by Shannon Carroll I have been given many incredible opportunities and experiences in the marketing and public relations industry from my internship with Pushing the Envelope. I had the privilege of working in a very professional, welcoming, and educational environment. Being able to be mentored by and learn from all of the wonderful staff was a very valuable experience. …
CAN-SPAM and How it Affects Your Email Marketing
If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …
High Resolution Images vs. Low Resolution Images
Often times when dealing with print media you will repeatedly hear “high resolution” or “low resolution.” What is image resolution? Image resolution is the detail an image holds. “Why does that matter? My image is great quality!” That may hold true on your computer screen, but transitioning between different mediums affects the quality of an image. Digital and print are …
Pushing the Envelope Honored with 4 Awards at State Public Relations Event
Pushing the Envelope, Inc. (PTE), a local marketing communication firm was recently honored with four awards from the Florida Public Relations Association for public relations excellence. PTE won two Awards of Distinction and two Judges’ Awards. An Award of Distinction and a Judges’ Award were received for the firm’s annual food drive, CAN IT! Campaign. Another Award of Distinction was …
Dissecting a Brand
By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …
What I Learned From My Internship At PTE
As the semester quickly winds down, and graduation is right around the corner, I can hardly believe my internship with Pushing the Envelope is coming to an end. It feels like yesterday was my first day and as I reflect..
What I Learned At PTE
I had a great experience interning at Pushing the Envelope. I have learned so much in such a short time. I have written news releases, media alerts, blogs, conducted research for campaigns and developed content for social media calendars.