Despite being known for our illustrious year-round sunshine, we are now in the heart of the Southwest Florida rainy season. Much like we receive heavy rain showers day after day, journalists too experience their own form of a downpour. Except, instead of rain, they are flooded with emails. Hundreds upon hundreds of emails. If you’re like most individuals sharing a …
Pushing the Envelope Named ‘Best PR Firm’ in Southwest Florida
Pushing the Envelope, Inc. (PTE) has been named ‘Best PR Firm’ in the fourth Annual Gulfshore Business Best of Business Awards, where recipients are chosen by the votes. “We’re honored to achieve the title of ‘Best PR Firm’,” said PTE President, Samantha Scott, APR, “and we will continue working hard to provide service that lives up to the title.”
Social Media Contest Grows Audience by 242%, reach by 507%
Pure Naples, a marine attraction company offers sightseeing cruises, fishing and boat rentals, to provide a variety of public relations services including social media. Having seen success from social media efforts and heading into the 2014 off-season for the geographical area, PTE suggested a new campaign…
Direct Mail Drives $20k in One Month
A Harley-Davidson® dealership wanted to increase revenue. They were specifically interested in driving business to their service department, a part of their fixed operations. PTE devised a plan to work within their existing budget, leverage existing customers, AND generate a massive return – all within one month!
Samantha Scott, APR Named Apex Award Recipient
Pushing the Envelope, Inc. President Samantha Scott, APR has been selected as one of two recipients of the 12th Annual Apex Awards. Barbara Dell of Dress for Success SW Florida is the other 2017 honoree. Produced by the Greater Fort Myers Chamber of Commerce, this annual honor is awarded to women in Southwest Florida who excel in the areas of …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
What to Say When Pitching Media
You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a standard news release won’t always put you in the spotlight. …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
Build it. Track it. Analyze it.
UTM codes… A simple way to track exactly where traffic to your website is coming from and can easily be used by Google Analytics to measure, track and sort all data derived from these links. Why use UTM codes? Think about it this way: If you have 5 different sources pointing to 1 link, UTM codes are the easiest and …