By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …
What I Learned At PTE
I had a great experience interning at Pushing the Envelope. I have learned so much in such a short time. I have written news releases, media alerts, blogs, conducted research for campaigns and developed content for social media calendars.
Pushing the Envelope Kicks Off “Power Hour,” Hosts Workshop on Data Security
FORT MYERS, Fla. – Feb. 9, 2016 – On Feb. 24, from 4:30 – 6 p.m. John Benkert, CEO of CPR Tools, will present “Data Security in the Digital Age: How to Protect Yourself and Your Business” as a special guest speaker for Pushing the Envelope’s Power Hour speaker series. A new program within its Rise Up initiative, Pushing the …
What I’ve Learned So Far In My PTE Internship
By: Natalie Bollt It is safe to say that I have learned more in these past weeks interning at Pushing the Envelope than I could have ever imagined. While the courses I take at the University of Miami are educational and provide textbook information on the industry, this internship has truly shown me how an actual agency operates and how …
Handlebar Lore – A Case Study on Branding
As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …
Summertime – Long Days, Lemonade and Leverage
Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …
Branding: Consistency is Key
By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …