In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …
How to Shine Through the Rain
Despite being known for our illustrious year-round sunshine, we are now in the heart of the Southwest Florida rainy season. Much like we receive heavy rain showers day after day, journalists too experience their own form of a downpour. Except, instead of rain, they are flooded with emails. Hundreds upon hundreds of emails. If you’re like most individuals sharing a …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
The Media Pitch: How To Tell Your Story
Do you have an event or story that you would LOVE the media to pick up, but you’re not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from the crowd. Here are some key points to getting your …
4 Tips for Working with Journalists
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people – like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take a deep breath and try to relax. Think of the …