At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, a graphic helps you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way …
Yes, you CAN and you SHOULD measure that
How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …
What does ‘marketing’ even mean? And how can I use it?
Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …
No, You Can’t Do It All
3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep and free time would be nice!), but because that’s what …
Pushing the Envelope Wins State-Level Public Relations Award
Pushing the Envelope, Inc. (PTE), a local marketing communication firm was recently honored with a Judges’ Award from the Florida Public Relations Association at the organization’s 79th Annual Golden Image Awards. The Judges’ Award was given for the results PTE generated for Gulf Coast Town Center’s event, ‘Gulf GHOST Town Center’ last fall. This year’s judges consisted of out-of-state, accredited …
High Resolution Images vs. Low Resolution Images
Often times when dealing with print media you will repeatedly hear “high resolution” or “low resolution.” What is image resolution? Image resolution is the detail an image holds. “Why does that matter? My image is great quality!” That may hold true on your computer screen, but transitioning between different mediums affects the quality of an image. Digital and print are …
Scott to Speak at 2015 RV Dealers International Convention/Expo
FORT MYERS, Fla. – October 20, 2015 – Samantha Scott, APR, president of Pushing the Envelope Inc., has been secured as a speaker at the 2015 RV Dealers International Convention/Expo (RVDA) in Las Vegas. The convention will be held at Bally’s on the Las Vegas strip Nov. 2 – 6. The RVDA brings together the top RV dealers in the …