FORT MYERS, Fla. – December 3, 2013 – In an effort to help end hunger in Southwest Florida, Pushing the Envelope, Inc. recently hosted their 3rd Annual CAN IT! food drive and collected more than 1,000 non-perishable food items for Community Cooperative Ministries, Inc. (CCMI), for their soup kitchen and emergency food supplies. With support from many community members and …
Samantha Scott, APR of Pushing the Envelope to speak at inaugural American International Motorcycle Expo
FORT MYERS, Fla. – September 16, 2013 – Samantha Scott, APR, Owner of Pushing the Envelope, has been secured as a speaker at the first annual American International Motorcycle Expo (AIMExpo) in Orlando at the Orange County Convention Center next month. Scott was selected from a nationwide call for speakers to present on the topic of social media for business. …
Does Local PR Matter for National Brands?
For those of you working for national brands the question sometimes arises, “do we really need a local PR person or local PR effort?” Sometimes the answer is “no,” but sometimes the answer is “yes” and it all comes down to the scenario. One prime example is work we did with West Marine when they opened their Fort Myers flagship …
PTE Wins Two Awards at State Public Relations Competition
FORT MYERS, Fla. – August 12, 2013 – Pushing the Envelope, Inc. (PTE), a local marketing communications firm was recently honored with an Award of Distinction and Judges’ Award at the Golden Image Awards Ceremony by the Florida Public Relations Association. An Award of Distinction highlights an outstanding public relations program while a Judges’ Award signifies maximum client exposure was …
Signs and Symptoms Your Website May Need to be Redesigned
As technologies evolve on the web, the habits and behaviors of the user are changed. In response to these changes, companies are re-launching their websites to tailor the user’s online habits and needs. A “website redesign” is much more than just updating the look and feel of the website. It involves re-assessing your target audience and creating solutions to their new …
Certified Business Enterprise – Woman Owned Business
FORT MYERS, Fla. – July 11, 2013 – Pushing the Envelope, Inc. has completed the certification process with the State of Florida and is now a Statewide and Inter-Local Certified Business Enterprise in the Woman Owned Business category. According to the Florida Department of Management Services, “State certification is Florida’s premier stamp of approval for minority, women, and service-disabled veteran …
Gratitude – What a Novel Concept
It’s been said that an image can speak a thousand words, but one word, “thanks,” can also cover quite a lot of ground. As we move faster as a culture every day the simple act of saying “thank you” often gets lost in the shuffle, along with manners and more, unfortunately. In the business world, and in marketing and communications …
It Doesn’t Mean Anything without Measurement
Social media is the perfect stage for meeting your (potential) customers half way, building relationships and loyal customers. It provides an opportunity to receive feedback and get the answers you might not otherwise be privy to. Unfortunately, too many companies have been led to believe that just being on the platform is enough. They choose the most popular channels, post …
Summertime – Long Days, Lemonade and Leverage
Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …
You’re Only As Good As…
By: Samantha Scott, APR In this week’s blog I’m going to focus on some internal things we can all do to better our chances of customer/client satisfaction and positive interactions with media – i.e. PR or public relations. In the end, we (businesses and business owners) are only as good as our teams or staff, and that’s in more ways …