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Our Team’s Favorite Big Game Commercials of 2021

In Advertising by getpushing

Besides enjoying “the big game” with the dominating team obviously being the Patriots, we mean the Buccaneers (wink, wink to all you Tom Brady fans); the commercials were difficult to judge this year. Many previous big-time advertisers, such as Coca-Cola, Pepsi, and Hyundai, opted not to spend the resources on a big game commercial amid the pandemic uncertainties. Budweiser, typically …

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Strategic Plan Improves The Dock’s Positive Online Reputation

In Case Studies by getpushing

ISSUE Pushing the Envelope, Inc. has a long-term relationship with The Dock at Crayton Cove. The restaurant enjoyed a largely positive reputation; however, during formal primary research into their month-to-month online reputation management (ORM) performance and rankings on review sites, PTE noticed an opportunity to improve the restaurant’s reputation and thereby increase business by taking a more advanced ORM approach …

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Pushing the Envelope’s 10th Annual “CAN IT! Campaign” Food Drive Far Exceeds Goal, Most Successful Yet!

In Featured News, News by getpushing

On Nov. 15, Pushing the Envelope, Inc. completed its 10th Annual CAN IT! Campaign, a food drive benefiting those less fortunate in Southwest Florida. The campaign collected 4,571 non-perishable food items for Community Cooperative, Inc. (CCI), the most collected since the campaign’s inception and more than doubling this year’s 2,000-item goal.   From restaurants and apartment communities to daycares, salons, and …

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5 Ideas to Boost Your Holiday Marketing

In blog, Communication, Featured News, holiday marketing, marketing, Sales, southwest florida, strategic planning, strategy, tips by getpushing

With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …

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5 Tips for a Successful Facebook Advertising Campaign

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, social media, southwest florida, strategy, tips by getpushing

In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more.  While organic content …

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LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

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3 Key Features of Facebook Creator Studio

In blog, Branding, design, digital marketing, facebook, Measurement, social media, southwest florida, tips by getpushing

Social media is dynamic, which is part of its charm. It’s important, however, to constantly stay on top of the latest updates, features, and trends. That’s why we want to share about Facebook Creator Studio and why it’s fast becoming the must-have tool for brands and businesses.  Keep reading to learn about Creator Studio, what it is, and three key features …

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9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushing

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …

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5 Tips for Boosting Engagement on Instagram via Stories

In blog, brand awareness, Communication, digital marketing, Instagram, social media, southwest florida, tips by getpushing

Instagram Stories are becoming increasingly popular with marketers and brands, which is why boosting engagement is so important; but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their …

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Pushing the Envelope Wins Three State-Level Public Relations Awards

In News by getpushing

Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with three awards from the Florida Public Relations Association at the organization’s 2020 Golden Image Awards. The firm has won nearly 20 Golden Image Awards since its inception 14 years ago. An Award of Distinction was given for PTE’s communication work and event promotion …