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3 Tips for Responding to Reviews

In blog, Branding, Communication, facebook, Featured News, tips, writing by getpushing

Like most business owners, you have likely received an online review at some point – good or bad. These reviews are what potential customers see and how many base their opinion about your business. Responding to reviews is important and sheds additional light on how you conduct business. Negative reviews can drastically hurt a business, especially small businesses. Learning how …

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Strategic Campaign Increases Angelina’s Ristorante’s Gift Card Sales by 22%

In Case Studies by getpushing

ISSUE: The COVID-19 pandemic created devastating challenges for businesses across the United States, especially in the greater hospitality industry, due to restrictions and closures. Angelina’s Ristorante, a high-end Bonita Springs restaurant, was forced to limit capacity, therefore limiting the revenue it could make. Additionally, it was challenging to forecast how its audience members would behave during holiday shopping due to …

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Our Team’s Favorite Big Game Commercials of 2021

In Advertising by getpushing

Besides enjoying “the big game” with the dominating team obviously being the Patriots, we mean the Buccaneers (wink, wink to all you Tom Brady fans); the commercials were difficult to judge this year. Many previous big-time advertisers, such as Coca-Cola, Pepsi, and Hyundai, opted not to spend the resources on a big game commercial amid the pandemic uncertainties. Budweiser, typically …

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Strategic Plan Improves The Dock’s Positive Online Reputation

In Case Studies by getpushing

ISSUE Pushing the Envelope, Inc. has a long-term relationship with The Dock at Crayton Cove. The restaurant enjoyed a largely positive reputation; however, during formal primary research into their month-to-month online reputation management (ORM) performance and rankings on review sites, PTE noticed an opportunity to improve the restaurant’s reputation and thereby increase business by taking a more advanced ORM approach …

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Pushing the Envelope’s 10th Annual “CAN IT! Campaign” Food Drive Far Exceeds Goal, Most Successful Yet!

In Featured News, News by getpushing

On Nov. 15, Pushing the Envelope, Inc. completed its 10th Annual CAN IT! Campaign, a food drive benefiting those less fortunate in Southwest Florida. The campaign collected 4,571 non-perishable food items for Community Cooperative, Inc. (CCI), the most collected since the campaign’s inception and more than doubling this year’s 2,000-item goal.   From restaurants and apartment communities to daycares, salons, and …

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5 Ideas to Boost Your Holiday Marketing

In blog, Communication, Featured News, holiday marketing, marketing, Sales, southwest florida, strategic planning, strategy, tips by getpushing

With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …

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5 Tips for a Successful Facebook Advertising Campaign

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, social media, southwest florida, strategy, tips by getpushing

In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more.  While organic content …

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LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

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3 Key Features of Facebook Creator Studio

In blog, Branding, design, digital marketing, facebook, Measurement, social media, southwest florida, tips by getpushing

Social media is dynamic, which is part of its charm. It’s important, however, to constantly stay on top of the latest updates, features, and trends. That’s why we want to share about Facebook Creator Studio and why it’s fast becoming the must-have tool for brands and businesses.  Keep reading to learn about Creator Studio, what it is, and three key features …

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9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushing

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …