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3 Targeting Strategies to Increase Your Marketing ROI

In blog, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, SEO, strategy by getpushing

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting strategies that we’ve found to make our clients’ messaging more …

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Pushing the Envelope Wins Three Regional Public Relations Awards, President Honored With Philanthropy Award

In News by getpushing

Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently honored with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. The firm has won 31 local Image Awards since its inception 15 years ago. Along with the firm’s awards, PTE’s president Samantha Scott, APR, …

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How Companies Are Promoting Sustainability

In blog, brand awareness, Communication, Featured News, marketing, tips by getpushing

While companies have been “going green” and promoting sustainability for years, the demand for corporate environmental responsibility is at an all-time high and doesn’t appear to be slowing down. This focus on sustainability has been driven by headlines focused on climate change coupled with changing consumer behaviors from Millennials and Generation Z. Ahead of Earth Day, we took a look …

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3 Steps to Defining and Finding your Target Audience

In Advertising, blog, digital marketing, Featured News, Internet Marketing, marketing, social media, strategic planning, strategy by getpushing

Before you craft a messaging strategy, you have to know who you’re talking to. This is why defining your target audience(s) is a crucial first step to every marketing plan. Once the audience is defined, you can better define your message strategy and the avenues used to reach these individuals – based specifically on their preferences and behaviors. Following this …

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Pushing the Envelope, Inc. Adds Alex Malave as Digital Marketing Assistant

In News by getpushing

Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Alex Malave as its Digital Marketing Assistant. In his role, Malave is responsible for assisting in the development of social media strategies, as well as the production of social media content, email marketing efforts, and inbound Internet marketing. He works directly with the Digital Marketing Specialist …

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3 Tips on Taking the Perfect Photo for Social Media

In facebook, Featured News, Instagram, linked in, Mobile Marketing, photography, social media, twitter by getpushing

It’s evident that photos and videos have taken over social media. Long gone are the plain-text posts about someone’s day eating ice cream with their grandmother. Facebook realized this trend in 2019 when it added its status backgrounds to allow your text to stand out among the sea of digital photos and videos. With the constant overload of content in …

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Pushing the Envelope President, Samantha Scott, APR, Named Finalist for Distinguished Entrepreneur Award

In News by getpushing

The Southwest Florida Small Business Development Center (SBDC) has named Samantha Scott, APR, a finalist for the 2021 Distinguished Entrepreneur of Southwest Florida award. The SBDC’s Distinguished Entrepreneur Awards of Southwest Florida is an annual event that celebrates those who have attained notable achievements and success in the field of entrepreneurship. The awards will recognize business owners for their business …

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7-Eleven®’s Healthcare Heroes Appreciation Lunch

In Case Studies by getpushing

ISSUE: As a goodwill effort to show appreciation to Florida first responders and healthcare heroes in the wake of the global pandemic, COVID-19, 7-Eleven® franchisees decided to offer free lunches to them on May 7, 2020. On May 1, 2020, PTE was contacted to provide publicity services to generate awareness of the one-day, Florida-only community relations effort and provide as many …

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3 Tips for Responding to Reviews

In blog, Branding, Communication, facebook, Featured News, tips, writing by getpushing

Like most business owners, you have likely received an online review at some point – good or bad. These reviews are what potential customers see and how many base their opinion about your business. Responding to reviews is important and sheds additional light on how you conduct business. Negative reviews can drastically hurt a business, especially small businesses. Learning how …

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Strategic Campaign Increases Angelina’s Ristorante’s Gift Card Sales by 22%

In Case Studies by getpushing

ISSUE: The COVID-19 pandemic created devastating challenges for businesses across the United States, especially in the greater hospitality industry, due to restrictions and closures. Angelina’s Ristorante, a high-end Bonita Springs restaurant, was forced to limit capacity, therefore limiting the revenue it could make. Additionally, it was challenging to forecast how its audience members would behave during holiday shopping due to …