You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a standard news release won’t always put you in the spotlight. …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
5 Things To Ask Your PR Firm Before Signing a Contract
What should a prospective client ask their preferred PR firm before doing business with them? There is plenty a PR firm can do for a company and should be viewed as a valuable investment. Like any investment, however, it should be done with careful consideration. The team here at Pushing the Envelope has gathered a few insightful questions to ask …
What I Learned At PTE
I had a great experience interning at Pushing the Envelope. I have learned so much in such a short time. I have written news releases, media alerts, blogs, conducted research for campaigns and developed content for social media calendars.
Marketing Firm vs. In-House – 5 Questions to Ask
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …
Pushing the Envelope Kicks Off “Power Hour,” Hosts Workshop on Data Security
FORT MYERS, Fla. – Feb. 9, 2016 – On Feb. 24, from 4:30 – 6 p.m. John Benkert, CEO of CPR Tools, will present “Data Security in the Digital Age: How to Protect Yourself and Your Business” as a special guest speaker for Pushing the Envelope’s Power Hour speaker series. A new program within its Rise Up initiative, Pushing the …
3 Tips to Leverage the Holidays for PR this Year
The holidays are naturally a busy time of year, busy personally and professionally. In Southwest Florida where we are located, it’s even busier for local businesses. We are in the midst of what we call “season” when our snowbird friends return for a few months. It’s a great, but hectic time of year. If you’re in the public relations (PR) …
Does Local PR Matter for National Brands?
For those of you working for national brands the question sometimes arises, “do we really need a local PR person or local PR effort?” Sometimes the answer is “no,” but sometimes the answer is “yes” and it all comes down to the scenario. One prime example is work we did with West Marine when they opened their Fort Myers flagship …
Summertime – Long Days, Lemonade and Leverage
Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …