By: Paige Johnson Pay-per-click (PPC) advertising has long been a cornerstone of digital marketing because it delivers measurable results and immediate visibility from high-intent audience members. However, running an effective search campaign isn’t as simple as setting a budget and pressing “launch.” Businesses that maximize return on investment (ROI) treat
Pushing the Envelope, Inc. (PTE) is launching its 15th Annual CAN IT! Campaign, a food drive for local families in need. The Fort Myers-based strategic marketing communication firm has teamed up with Community Cooperative once again to help relieve hunger in Southwest Florida. Donations for the CAN IT! Campaign will
By: Ellie Marchiori Whether you’re scrolling through social media, visiting a website, or opening an email, there’s one type of content that consistently grabs your attention… Video is dynamic, memorable, and capable of conveying more emotion and information in seconds than paragraphs of text ever could. Done right, it can
THE CHALLENGE As of writing this, the average teacher retention rate in the U.S. is roughly 77% across public and private schools, meaning about 23% of teachers leave their school annually, either to go to another school or to leave the profession. So, it is no surprise that school districts
Pushing the Envelope, Inc. (PTE), a locally based marketing communications firm, was recently honored with four awards for industry excellence at the statewide 68th Annual Golden Image Awards held by the Florida Public Relations Association. The firm was honored with a Golden Image Award for promotional/marketing campaign, “Mondays are for
By: Bethany Chadwick Cordero Let’s be real: in a feed flooded with endless posts, your content has milliseconds—literally—to make someone stop, stare, and share. At Pushing the Envelope, we see this every day. As a graphic designer, I know firsthand how the right design choices and the right tools can
By: Samantha Scott, APR Public relations has always been about building relationships, shaping perceptions, and telling compelling stories. However, as technology continues to advance, the methods and channels we use to communicate those stories have changed dramatically. At Pushing the Envelope, a Southwest Florida marketing strategy agency, we know that
By: Ellie Marchiori If you’ve ever wondered why your marketing efforts aren’t making the splash you hoped for, the answer might not be what you’re saying—it’s how (and where) you’re saying it. In today’s fast-moving, always-scrolling world, your audience isn’t hanging out in one place. They might catch your ad
At Pushing the Envelope (PTE), we partner with organizations doing meaningful work and help them tell their story in a way that connects with the people who need them most. One of those partners is ProScan Women’s Imaging at NCH, a healthcare provider offering life-saving mammograms to women across Southwest