FORT MYERS, Fla. – July 20, 2015 – Samantha Scott, APR, president of Pushing the Envelope Inc. has been named the 2015 marketing chair for the 15th Annual March of Dimes ‘Bikers for Babies’ event and fundraiser. This year the festivities will take place Friday, Nov. 13 to Sunday, Nov. 15 at Six Bends Harley-Davidson®. The Southwest Florida March of …
3 Tips to Leverage the Holidays for PR this Year
The holidays are naturally a busy time of year, busy personally and professionally. In Southwest Florida where we are located, it’s even busier for local businesses. We are in the midst of what we call “season” when our snowbird friends return for a few months. It’s a great, but hectic time of year. If you’re in the public relations (PR) …
Does Local PR Matter for National Brands?
For those of you working for national brands the question sometimes arises, “do we really need a local PR person or local PR effort?” Sometimes the answer is “no,” but sometimes the answer is “yes” and it all comes down to the scenario. One prime example is work we did with West Marine when they opened their Fort Myers flagship …
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