FPRA Southwest Florida – Social Media for Business Growth

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May 22, 2018 @ 11:30 am – 1:00 pm
Holiday Inn Airport-GCTC
$25 for FPRA and PRSA Members, $30 for Non-members, $20 for Students
FPRA Southwest Florida - Social Media for Business Growth @ Holiday Inn Airport-GCTC

A past president of this chapter, Samantha Scott, APR, will present at the Southwest Florida chapter of the Florida Public Relations Association (FPRA) on the power of social media for business growth.

Social media use by businesses is no longer optional or uncommon, however, using it as a definitive business driver is. Attendees will learn how to create content that motivates, develops and nurtures audiences (as well as their team), strategically choose the channels they engage on and how to optimize them for peak performance, and audience research and maintenance performed, and how to measure it all to attribute leads, sales and revenue accurately – and improve them.

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