ISSUE: Pushing the Envelope, Inc. (PTE) served as the agency of record for Junior Achievement of Southwest Florida (JASWFL), a local office of the national organization Junior Achievement, whose purpose is “to inspire and prepare young people to succeed in a global economy.” Annually, JASWFL hosts a business Hall of Fame event, serving as its main fundraising source to continue …
Marketing and Communication During an Economic Downturn
By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say. In times like these, business leaders tend to reconsider their expenditures and look for ways to save. Often marketing …
Pushing the Envelope Wins Three Awards at the Local Florida Public Relations Association Image Awards
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently recognized with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony. The firm has been honored with 63 awards, varying in types, from the Florida Public Relations Association since its inception 16 years ago. Members of Pushing the …
Mother’s Day Gift Guide
Mother’s Day is coming soon – are you ready? We’ve got some suggestions for how you can surprise her with something special and support local Southwest Florida businesses. From flowers to fun times, spoil your mom with a day she will never forget! #1: The Classic Gift, with a Twist: Flowers from Driftwood Garden Center #2: The Relaxing Gift: A …
Misinformation or Crisis Management 101
3 Key Steps and a Case Study Review In a world full of rapid growth and constant change, relaying accurate and reliable messages has become challenging. Misinformation or a crisis can strike at any moment, and if a company hasn’t prepared and doesn’t act quickly enough, a crisis could ensue, causing massive repercussions to its reputation. A proactive approach is …
Securing a Half-Cent for Hendry
ISSUE: Pushing the Envelope, Inc. (PTE) was contracted to help the Hendry County School District communicate the need for more funding via the proposed half-cent sales tax referendum on the 2022 ballot. The District’s schools were old, outdated, and in some cases, in certain campus areas, non-functional. PTE was brought in to assist the District in educating the voting public …
Pushing the Envelope Hires New Digital Marketing Assistant
Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Ellie Marchiori as a Digital Marketing Assistant. In her role, Marchiori is responsible for assisting in the development of social media strategies, as well as the production of social media content, email marketing efforts, and inbound Internet marketing to execute successful digital initiatives. Marchiori obtained her …
Introducing the New Google Analytics 4
The next generation of Google Analytics, Google Analytics 4, is here. For those that aren’t familiar with Google Analytics, it is a data collection tool offered by Google that tracks website traffic. This comes in handy for businesses who wish for insights into their website’s performance via visits, clicks, conversions, and more. This new Google Analytics program, Google Analytics 4 …
7 Ways to Leverage User-Generated Content
To a marketing pro, user-generated content (UGC) is gold. To a brand, it can catapult its reputation to be legitimate and trustworthy. People rely on people, and their opinions matter. Sometimes it can scare brands to put themselves out there on the public forum. But, even negative content can be beneficial to a brand’s reputation. Here are seven ways to …
3 Ways You Can Know Your Customers Better
According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting your products/services, forgetting about the end user? Let’s look at …