9700 International Dr
Orlando, FL 32819
USA
Samantha Scott, APR, President of Pushing the Envelope will be presenting for the third year in a row at the Marine Dealer Conference and Expo put on by the Marine Retailers Association of the Americas. She will host three sessions.
Dealership Events Done Right
Pre-Conference Workshop | 8:15AM – 11:30AM
Odds are you’re probably holding events at your dealership – cookouts, open houses, etc. Do you wonder if they’re effective? Have you changed your approach in the last 5 years to change with your audience? Are you tired of doing them without tangible return? In this in-depth workshop we’ll go over all the components necessary to produce a successful event including:
You’ll learn the types of events to consider;
- how to measure the success of existing events
- techniques to expand your reach and increase attendance
- how to maximize your ROI
- follow-up techniques to engage your new audience
Takeaways: Event planning worksheet, day-of schedule sample and event performance worksheet
Amp Up Your Email Marketing
Intermediate to Advanced, General Session | 4:45PM – 6PM
Effectively communicating with your customer base demands that your email marketing efforts evolve into a hyper-targeted, highly measurable resource. Executed correctly email marketing becomes your dealerships greatest marketing tool. During this session learn how to grow and maintain that database; segment the data to create warm – even hot – leads; leverage your subject lines; and distribute best practices.
Takeaway: Data capture form sample