By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively?
ISSUE: For the third year, The Dock at Crayton Cove implemented a popular holiday gift card promotion. Drawing from its past success, The Dock reintroduced the promotion to boost end-of-year sales during the shoulder season in Naples, Florida. OBJECTIVES AND STRATEGIES: PTE developed the following objectives based on industry research,
Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, announces the addition of Yliana Vilella, as Communication Specialist. In her role as Communication Specialist, Yliana is responsible for developing and executing strategic communication plans, including publicity, community relations, crisis communication, etc., in alignment with overall marketing
Yes, ChatGPT came up with that title… It’s amazing what AI (artificial intelligence) can do and how far it’s come in just one year. At its core, marketing hasn’t changed since its inception. The core theory applies – know your target audience, provide them with an appealing offer for a
On November 15, Pushing the Envelope, Inc. (PTE) wrapped up its 13th Annual CAN IT! Campaign, a charitable food drive committed to assisting individuals facing hardships in Southwest Florida. Over the course of a single month, a remarkable 4,360 contributions were gathered, collectively weighing in at 2,126 pounds! Committed to
If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them. Before you
The news is hungry, and they are always looking for the next best story. This could be good or bad for your brand. Either way, a good relationship with the local media and proper media training are critical to success. The news has taken many shapes over the years. With
As a certified women-owned and led small business, our team at Pushing the Envelope recognizes the importance of National Women's Small Business Month to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration (SBA), in 2019, women-owned businesses represented 42%
Everyone has experienced stress before, especially in today's society. With the constant need to feel available or other triggers such as financial complications or personal relationships, stress surrounds us. When it comes to the marketing and communication industry, stress has become somewhat of a running joke. With clever memes and