If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them. Before you
The news is hungry, and they are always looking for the next best story. This could be good or bad for your brand. Either way, a good relationship with the local media and proper media training are critical to success. The news has taken many shapes over the years. With
As a certified women-owned and led small business, our team at Pushing the Envelope recognizes the importance of National Women's Small Business Month to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration (SBA), in 2019, women-owned businesses represented 42%
Everyone has experienced stress before, especially in today's society. With the constant need to feel available or other triggers such as financial complications or personal relationships, stress surrounds us. When it comes to the marketing and communication industry, stress has become somewhat of a running joke. With clever memes and
With the thousands of ways you can market your business – and yes, we actually believe this, hence our new podcast, 1000 Ways to Market Your Business – utilizing Google Ads should be on the top of your list for impacting your bottom line. For one, these ads are highly
A robust, successful campaign takes much skill and strategy to execute well. Think beyond the tactics (how you plan to execute - banner on the website, social content) and start with the goal - your desired outcome. Ask yourself, “What are we trying to accomplish with this campaign? What does
Storytelling has become a game-changer in the world of marketing and business promotion. It is no longer enough to simply just advertise your products or services. Today's consumers crave connection and want to know the story behind your brand. They seek informative, inspiring, and relatable content that resonates with their
The Florida Public Relations Association held its annual Golden Image Awards recently on August 8, 2023. This prestigious statewide awards ceremony recognizes public relations and marketing professionals for their innovation, planning, and design for various campaigns and projects. Pushing the Envelope, Inc., was presented with two Awards of Distinction and
It is no secret we are experiencing economic turbulence today. So, we have some ideas on how to help your marketing dollars go further (vs. the knee-jerk reaction of cutting marketing budgets). Social media is almost free. The popular platforms where your audience likely is, offer both organic and paid